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~subject:"Consumer behaviour"
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Consumer behaviour
Spieltheorie
45,312
Game theory
42,963
Supply chain
36,598
Lieferkette
35,928
Theorie
18,579
Theory
18,095
Brand management
17,682
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6,037
Vertriebsweg
4,925
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4,921
Logistik
4,705
Logistics
4,548
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3,828
Beziehungsmarketing
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3,682
Deutschland
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Germany
2,966
game theory
2,939
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Einzelhandel
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Lagerhaltungsmodell
2,761
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2,759
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2,714
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Phau, Ian
45
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35
Ko, Eunju
34
Wiedmann, Klaus-Peter
31
Han, Heesup
29
Melewar, T. C.
26
Dawes, John
25
Sarkar, Abhigyan
24
Keller, Kevin Lane
23
Bang, Nguyen
22
Christodoulides, George
22
Valette-Florence, Pierre
22
Veloutsou, Cleopatra
22
Guzman, Francisco
21
Seo, Yuri
21
Diamantopoulos, Adamantios
20
Hollebeek, Linda D.
20
Septianto, Felix
20
Huber, Frank
19
Japutra, Arnold
19
Romaniuk, Jenni
19
Dens, Nathalie
18
Hyun, Sunghyup Sean
18
Jain, Sheetal
18
MacInnis, Deborah J.
18
Sarkar, Juhi Gahlot
18
Gázquez-Abad, Juan Carlos
17
Shukla, Paurav
17
Verhoef, Peter C.
17
Ahn, Jiseon
16
Bagozzi, Richard P.
16
Bauer, Hans H.
16
Dubé, Jean-Pierre
16
Fournier, Susan
16
Johnson, Lester W.
16
Kunkel, Thilo
16
Park, C. Whan
16
Bronnenberg, Bart J.
15
Ekinci, Yuksel
15
Fetscherin, Marc
15
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National Bureau of Economic Research
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Information Resources Management Association
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Verlag Dr. Kovač
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Books on Demand GmbH <Norderstedt>
3
Helmut-Schmidt-Universität
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Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Europäische Kommission
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
Universität Mannheim
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
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Axel Springer AG / Marketing Anzeigen
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Boston College / Department of Economics
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Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Christian-Albrechts-Universität zu Kiel
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Erasmus Research Institute of Management
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Eric Cuvillier <Firma>
1
European Association of Agricultural Economists
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
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Frankreich / Sénat
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
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Journal of business research : JBR
534
Journal of retailing and consumer services
404
The journal of brand management : an international journal
315
The journal of product & brand management
305
Psychology & marketing
128
International journal of hospitality management
102
Asia Pacific journal of marketing and logistics
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
European journal of marketing : EJM
84
Journal of marketing communications
84
Marketing intelligence & planning
83
Journal of fashion marketing and management
81
Journal of international consumer marketing
80
Journal of strategic marketing
70
International journal of advertising : the review of marketing communications
68
Journal of retailing
67
International marketing review
66
International journal of consumer studies
65
Journal of marketing
63
Journal of the Academy of Marketing Science
63
International journal of internet marketing and advertising : IJIMA
62
International journal of retail & distribution management
61
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
61
Journal of promotion management : innovations in planning and applied research
61
Marketing letters : a journal of research in marketing
61
SpringerLink / Bücher
59
The journal of consumer marketing
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
Cogent business & management
56
The international review of retail, distribution and consumer research
55
Journal of marketing management : MM
54
Journal of promotion management : JPM
52
Management science : journal of the Institute for Operations Research and the Management Sciences
52
Journal of global marketing
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
Journal of Islamic marketing
45
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
44
Journal of consumer research : JCR ; an interdisciplinary bimonthly
42
Journal of marketing research : JMR
42
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ECONIS (ZBW)
10,913
Other ZBW resources
54
BASE
2
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1
How streamer channels influence luxury
brand
sales in live streaming commerce : an empirical study
Li, Guoxin
;
Tang, Peiwen
;
Feng, Jiao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3069-3090
Persistent link: https://www.econbiz.de/10014486636
Saved in:
2
NFT luxury
brand
marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
3
The role of visual art in enhancing perceived prestige of luxury brands
Lee, Hsiao-Ching
;
Chen, Wei-Wei
;
Wang, Chih-Wei
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 593-606
Persistent link: https://www.econbiz.de/10011399136
Saved in:
4
Brand
competency as a market segmentation method for
brand
R&D in the Asian luxury market
Kang, Inwon
;
Lee, Jiwon
;
Shin, Matthew M.
;
Shin, Geon-cheol
- In:
Service business
8
(
2014
)
1
,
pp. 113-133
Persistent link: https://www.econbiz.de/10010239426
Saved in:
5
Luxury perceptions : luxury
brand
vs counterfeit for young US female consumers
Doss, Farrell
;
Robinson, Tammy
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 424-439
Persistent link: https://www.econbiz.de/10010198001
Saved in:
6
Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
Saved in:
7
Drivers of attitudes toward luxury brands : a cross-national investigation into the roles of interpersonal influence and
brand
consciousness
Yim, Mark Yi-cheon
;
Sauer, Paul L.
;
Williams, Jerome D.
; …
- In:
International marketing review
31
(
2014
)
4
,
pp. 363-389
Persistent link: https://www.econbiz.de/10010388823
Saved in:
8
UGC attributes and effects : implication for luxury
brand
advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
9
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
10
All that glitters is not sold: selling a luxury
brand
outside a luxury environment
Gyomlai, Moumita Das
;
Ahearne, Michael
;
Rouziès, Dominique
- In:
Journal of personal selling & sales management : JPSSM
42
(
2022
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10013178130
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