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Linking social media marketing to restaurant performance : the moderating role of advertising expenditure
Han, Wenjia; Ozdemir, Ozgur; Agarwal, Shivam - In: Journal of hospitality and tourism insights 7 (2024) 4, pp. 1852-1870
Persistent link: https://www.econbiz.de/10015053145
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Daily online review sentiment and hotel performance
Nicolau, Juan Luis; Xiang, Zheng; Wang, Dan - In: International journal of contemporary hospitality management 36 (2024) 3, pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
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Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
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Promoting restaurants using social networks : still a lot of room for improvement
Sanchís Verdeguer, José Vicente; Peiró-Signes, Angel; … - In: International business and economics research journal 13 (2014) 7, pp. 1613-1618
Persistent link: https://www.econbiz.de/10011430476
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Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee; Tang, Liang; Fiore, Ann Marie - In: International journal of hospitality management 36 (2014), pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
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The influence of a virtual agent on web-users' desire to visit the company : the case of restaurant's web site
Etemad-Sajadi, Reza - In: International journal of quality & reliability management 31 (2014) 4, pp. 419-434
Persistent link: https://www.econbiz.de/10010341326
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Restaurant brand pages on Facebook : do active member participation and monetary sales promotions matter?
Kang, Juhee; Tang, Liang; Fiore, Ann M. - In: International journal of contemporary hospitality management 27 (2015) 7, pp. 1662-1684
Persistent link: https://www.econbiz.de/10011477045
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The stress of anonymous online reviews: a conceptual model and research agenda
Bradley, Graham L.; Sparks, Beverley; Weber, Karin - In: International journal of contemporary hospitality management 27 (2015) 5, pp. 739-755
Persistent link: https://www.econbiz.de/10011405107
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The power of internet exposure : influence of online news coverage on restaurant survival
Li, Hui; Chen, Qian-Xia; Liang, Sai; Yang, Jing-Jing - In: International journal of contemporary hospitality management 34 (2022) 4, pp. 1399-1422
Persistent link: https://www.econbiz.de/10013164614
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Do consumers care about CSR activities of their favorite restaurant brands? : evidence from engagement on social networks
Kim, Min-Seong; Stepchenkova, Svetlana - In: Journal of hospitality marketing & management 30 (2021) 3, pp. 305-325
Persistent link: https://www.econbiz.de/10012513774