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How social presence influences consumer purchase intention in live video commerce : the mediating role of immersive experience and the moderating role of positive emotions
Huang, Zhen; Zhu, Yidan; Hao, Andy; Deng, Jia - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 493-509
Persistent link: https://www.econbiz.de/10014313535
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Conspicuous consumption in emerging market : the case of Chinese migrant workers
Huang, Zhen; Wang, Cheng Lu - In: Journal of business research : JBR 86 (2018), pp. 366-373
Persistent link: https://www.econbiz.de/10011855361
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Do "little emperors" get more than "little empresses"? : boy-girl gender discrimination as evidenced by consumption behavior of Chinese households
Chen, Lin; Chen, Yuxin; Chiang, Jeongwen; Zhang, Yufei - In: Marketing science : the marketing journal of the … 40 (2021) 6, pp. 1123-1146
Persistent link: https://www.econbiz.de/10012796460
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The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin; Bowman, Douglas - In: Journal of retailing and consumer services 64 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
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Innovation uncertainty, new product press timing and strategic consumers
Hao, Zhaowei; Qi, Wei; Gong, Tianxiao; Chen, Lihua; … - In: Omega : the international journal of management science 89 (2019), pp. 122-135
Persistent link: https://www.econbiz.de/10012118621
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The crowding-out effect of elderly support expenditure on household consumption from the perspective of population aging : evidence from China
Huo, Congjia; Xiao, Guoan; Chen, Lingming - In: Frontiers of business research in China : selected … 15 (2021) 1, pp. 22-41
Persistent link: https://www.econbiz.de/10012595092
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Optimal pricing strategy under trade-in program in the presence of strategic consumers
Liu, Jingchen; Zhai, Xin; Chen, Lihua - In: Omega : the international journal of management science 84 (2018), pp. 1-17
Persistent link: https://www.econbiz.de/10011993123
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Information search and product returns across mobile and traditional online channels
Zhang, Yufei; Voorhees, Clay M.; Chen, Lin; Chiang, Jeongwen - In: Journal of retailing 98 (2022) 2, pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
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Feeling present matters : effects of social presence on live-streaming workout courses' purchase intention
Hou, Jiayi; Han, Boya; Chen, Long; Zhang, Ke - In: The journal of product & brand management 32 (2023) 7, pp. 1082-1092
Persistent link: https://www.econbiz.de/10014334402
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Do consumers prefer sad faces on eco-friendly products? : how facial expressions on green products in advertisements influence purchase intentions
Zhang, Ke; Wang, Siqi; Yang, Huan; Chen, Long - In: Journal of advertising research 63 (2023) 3, pp. 274-289
Persistent link: https://www.econbiz.de/10014375188