Similar Search Results - EconBiz

Decision drivers for outsourcing media buying services

Knuth, Ingo; Krusenstern, Lambert von - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 171-183

Persistent link: https://www.econbiz.de/10010408088

Anthropologist in advertising agencies : mediating structures of power and knowledge capital by managing relationships

Malefyt, Timothy de Waal - In: Journal of business anthropology 6 (2017) 1, pp. 89-101

This essay discusses how working from within an advertising agency as an anthropologist yields particular advantages in …, compared to a study of advertising from the outside. Working from within an agency affords access not only to forms of … relationships in advertising which define, produce and sustain various structures of power and knowledge capital that orient …

Persistent link: https://www.econbiz.de/10011695150

The want makers : lifting the lid off the world advertising industry: how they make you buy

Clark, Eric - 1988

Persistent link: https://www.econbiz.de/10000744010

Selling modernity : advertising in twentieth-century Germany

Swett, Pamela E. (ed.); Wiesen, S. Jonathan (contributor); … - 2007

Persistent link: https://www.econbiz.de/10003433275

Money talks: perceived advertising expense and expected product quality

Kirmani, Amna - In: Journal of consumer research : JCR ; an … 16 (1989) 3, pp. 344-353

Persistent link: https://www.econbiz.de/10001098564

Exploring advertiser's expectations of advertising agency services

Turnbull, Sarah; Wheeler, Colin - In: Journal of marketing communications 22 (2016) 6, pp. 587-601

Persistent link: https://www.econbiz.de/10011613214

Dealing with intrusive ads : a study of which functionalities help consumers feel agency

Riedel, Aimee S.; Weeks, Clinton S.; Beatson, Amanda T. - In: International journal of advertising : the review of … 43 (2024) 2, pp. 361-387

Persistent link: https://www.econbiz.de/10014550823

Qualitäts- und Werbestrategien bei Qualitätsunsicherheit der Konsumenten

Ringbeck, Jürgen - 1986

Persistent link: https://www.econbiz.de/10013340924

The colonial side of advertising self-regulation : imperialist consumerism in Latin America

Rodrigues, Laís; Hemais, Marcus Wilcox - In: Latin American business review 23 (2022) 2, pp. 167-198

Persistent link: https://www.econbiz.de/10013353186

Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory

Al-Shuaili, Ahmed Hamed; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 63 (2023) 3, pp. 236-252

Persistent link: https://www.econbiz.de/10014375181

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