Similar Search Results

Success factors of line extensions of fast-moving consumer goods

Nijssen, E. J. - 2010

Persistent link: https://www.econbiz.de/10003924415

Consumer evaluations of brand extensions : an integration of previous research

Nijssen, E. J.; Hartman, Diana - 1994

Persistent link: https://www.econbiz.de/10000885255

Consumer world-mindedness, social-mindedness, and store image

Nijssen, E. J.; Douglas, Susan P. - In: Journal of international marketing 16 (2008) 3, pp. 84-107

Persistent link: https://www.econbiz.de/10003766136

Conjoining international marketing and relationship marketing : exploring consumers' cross-border service relationships

Nijssen, E. J.; Herk, Hester van - In: Journal of international marketing 17 (2009) 1, pp. 91-115

Persistent link: https://www.econbiz.de/10003859527

First- and second-order effects of consumers’ institutional logics on firm–consumer relationships : a cross-market comparative analysis

Singh, Jagdip; Lentz, Patrick; Nijssen, E. J. - In: Journal of international business studies : JIBS ; an … 42 (2011) 2, pp. 307-333

Persistent link: https://www.econbiz.de/10008909554

Modeling variation in global consumers' participation behaviour intentions using an institutional market index

Schumann, Jan Hendrik; Nijssen, E. J.; Lentz, Patrick - In: International marketing review 31 (2014) 4, pp. 390-412

Persistent link: https://www.econbiz.de/10010388819

Consumer world-mindedness and attitudes toward product positioning in advertising : an examination of global versus foreign versus local positioning

Nijssen, E. J.; Douglas, Susan P. - In: Journal of international marketing 19 (2011) 3, pp. 113-133

Persistent link: https://www.econbiz.de/10009299830

Reducing food waste through digital platforms : a quantification of cross-side network effects

Mullick, Shantanu; Raassens, Néomie; Haans, Hans; … - In: Industrial marketing management : the international … 93 (2021), pp. 533-544

Persistent link: https://www.econbiz.de/10012501961

Why did they do it? : how customers’ self-service technology introduction attributions affect the customer-provider relationship

Nijssen, E. J.; Schepers, Jeroen J. L.; Belanche, Daniel - In: Journal of service management 27 (2016) 3, pp. 276-298

Persistent link: https://www.econbiz.de/10011583413

Involving Purchasing in New Product Development

Nijssen, Ed J.; Biemans, Wim G.; de Kort, Joop - 2004

Purchasing is evolving into a strategic business activity and thus also a potential contributor to the successful development of new products. However, the literature on the involvement of purchasing in new product development (NPD) is sorely lacking. We conducted an exploratory study to...

Persistent link: https://www.econbiz.de/10014111293