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~subject:"Consumer behaviour"
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Consumer behaviour
Advertising
16
Werbung
15
Advertising effects
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Werbewirkung
14
Außenwerbung
5
Konsumentenverhalten
5
Outdoor advertising
5
Internet marketing
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Online-Marketing
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out-of-home advertising
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Advertising industry
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Brand management
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Creativity
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Kreativität
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Markenführung
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Perception
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Place branding
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Wahrnehmung
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Werbewirtschaft
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billboards
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Bibliometrics
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Bibliometrie
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Branding
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Cognition
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Investment promotion
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Place marketing
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Standortmarketing
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USA
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Ungarn
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United States
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attention
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outdoor advertising
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place-based advertising
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1988-2009
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Wilson, Rick T.
5
Baack, Daniel W.
2
Suh, Taewon
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Amirshahi, Mirahmad
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Jafari Dizicheh, Samira
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On, Seungtae
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Till, Brian
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International journal of advertising : the quarterly review of marketing communications
2
Electronic commerce research
1
International journal of market research
1
Journal of business research : JBR
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ECONIS (ZBW)
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Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
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2
Advertising to the masses : the effects of crowding on the attention to place-based advertising
Wilson, Rick T.
;
Suh, Taewon
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
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3
Untangling the cultural component behind the contextual placement of out-of-home advertising
Amirshahi, Mirahmad
;
Jafari Dizicheh, Samira
;
Wilson, …
- In:
International journal of market research
61
(
2019
)
5
,
pp. 502-517
Persistent link: https://www.econbiz.de/10012172401
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4
Gender difference in visual attention to digital content of place-based advertising : a data-driven scientific approach
Suh, Taewon
;
Wilson, Rick T.
;
On, Seungtae
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 877-897
Persistent link: https://www.econbiz.de/10014251956
Saved in:
5
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
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