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Online customer reviews and consumer evaluation : the role of review font
Huang, Yunhui; Li, Changxin; Wu, Jiang; Lin, Zhijie - In: Information & management : the internat. journal of … 55 (2018) 4, pp. 430-440
Persistent link: https://www.econbiz.de/10011857464
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Associations of Personality Traits and Emotional Intelligence in Social Network Consumers Via Data Mining Techniques
Stamoulis, Giorgos; Papavasileiou, Niovi; Gkintoni, Evgenia - 2023
The present study aims to investigate personality traits and emotional intelligence in young adults’ consumers who use social networks to make shopping. Consumer behavior has long been of interest to researchers. Contemporary research on Consumer Behavior considers a wide range of factors...
Persistent link: https://www.econbiz.de/10014264000
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Data-ism : the revolution transforming decision making, consumer behavior, and almost everything else
Lohr, Steve - 2015 - First edition
Persistent link: https://www.econbiz.de/10013467641
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A data mining apporach for turning potential customers into real ones in basket pruchase analysis
Kazemi, Abolfazl; Babaei, Mohammad Esmaeil; Javad, … - In: International journal of business information systems : … 19 (2015) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011326851
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A framework for identification of high-value customers by including social network baded variables for churn prediction using neuro-fuzzy techniques
Abbasimehr, Hossein; Setak, Mostafa; Soroor, Javad - In: International journal of production research 51 (2013) 4, pp. 1279-1294
Persistent link: https://www.econbiz.de/10009689206
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Family preferences concerning online privacy, data mining, and targeted ads : regulatory implications
Clemons, Eric K.; Wilson, Joshua S. - In: Journal of management information systems : JMIS 32 (2015) 2, pp. 40-70
Persistent link: https://www.econbiz.de/10011409364
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Pervasive information gathering and data mining for efficient business administration
Garrigos-Simon, Fernando J.; Llorente, Roberto; Morant, … - In: Journal of vacation marketing : an international journal 22 (2016) 4, pp. 295-306
Persistent link: https://www.econbiz.de/10011634762
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Improving customer loyalty evaluation methods in the grocery retail industry : a data mining approach
Khodabandehlou, Samira; NikNafs, Ali Akbar - In: International journal of electronic customer … 10 (2016) 2/4, pp. 158-178
Persistent link: https://www.econbiz.de/10011688029
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Using decision trees to analyse the customers' shopping location preferences
Ansari, Azarnoush; Riasi, Arash - In: International journal of business excellence 18 (2019) 2, pp. 174-202
Persistent link: https://www.econbiz.de/10012052265
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Sampling method based on improved C4.5 decision tree and its application in prediction of telecom customer churn
Deng, Weibin; Deng, Linsen; Liu, Jin; Qi, Jie - In: International journal of information technology and … 18 (2019) 1, pp. 93-109
Persistent link: https://www.econbiz.de/10012056968