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IT innovations, service equity and brand innovativeness : an analysis and comparison of service industries
Ucar, Gözem Güceri; Koch, Stefan; Asugman, Gulden; … - In: International journal of research, innovation and … 5 (2024) 2, pp. 150-184
Persistent link: https://www.econbiz.de/10015072285
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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Impact of internet self-efficacy on e-service brands
Daugherty, Terry; Gangadharbatla, Harsha; Eastin, Matthew S. - In: Contemporary research in e-branding, (pp. 176-192). 2009
Persistent link: https://www.econbiz.de/10003778201
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Service branding
Ostrom, Amy L.; Iacobucci, Dawn; Morgan, Felicia N. - In: Kellogg on branding : the marketing faculty of the …, (pp. 186-200). 2005
Persistent link: https://www.econbiz.de/10003285391
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The service brand as relationships builder
Dall'Olmo Riley, Francesca; De Chernatony, Leslie - 2010
Persistent link: https://www.econbiz.de/10003922792
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Strategic relationship management and service brand marketing
Tsai, Shu-pei - In: European journal of marketing : EJM 45 (2011) 7/8, pp. 1194-1213
Persistent link: https://www.econbiz.de/10009267032
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Shopping behaviour and consumer choice in branded vegetarian food restaurants
Catherine, S.; Magesh, R. - In: International journal of economic research 12 (2015) 2, pp. 431-437
Persistent link: https://www.econbiz.de/10011419848
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Consumer reaction to service rebranding
Collange, Véronique - In: Journal of retailing and consumer services 22 (2015), pp. 178-186
Persistent link: https://www.econbiz.de/10010469052
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Effects of ICT service innovation and complementary strategies on brand equity and customer loyalty in a consumer technology market
Xu, Xin; Thong, James Y. L.; Venkatesh, Viswanath - In: Information systems research : ISR 25 (2014) 4, pp. 710-729
Persistent link: https://www.econbiz.de/10010474924
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Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi; Wong, IpKin Anthony; Chu, Rongwei; … - In: International journal of contemporary hospitality management 26 (2014) 7, pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100