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The transformation of value and evolution of customer experience : an exploration of the typologies, facets and significance
Tandon, Anushree; Tripathi, Vibhuti; Gupta, Ashish - In: International journal of Indian culture and business … 8 (2014) 4, pp. 425-441
Persistent link: https://www.econbiz.de/10011282823
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Supplier representative activities and customer perceived value in complex industrial solutions
Prior, Daniel D. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1192-1201
Persistent link: https://www.econbiz.de/10010227781
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Service value and switching barriers : a personal values perspective
Pham Ngoc Thuy; Le Nguyen Hau; Evangelista, Felicitas - In: The service industries journal 36 (2016) 3/4, pp. 142-162
Persistent link: https://www.econbiz.de/10011564533
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The relationship between white ocean strategy, customer value, and customer engagement
Sri Hartini; Kurniawati, Masmira; Sulistiawan, Jovi; … - In: Organizations and markets in emerging economies 13 (2022) 1/25, pp. 96-116
White Ocean Strategy (WOS) has a positive impact on the company. However, many companies have not implemented this strategy. There is a research gap between customer value and customer engagement (CE). This research explains that customer value is an antecedent of CE. However, some studies...
Persistent link: https://www.econbiz.de/10013279221
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An empirical investigation of value co-creation on customer loyalty : mediating role of customer trust
Pervez, Tehreem; Khawaja, Kausar Fiaz; Sarfraz, Muddassar - In: International journal of economics and business … 23 (2022) 1, pp. 56-67
Persistent link: https://www.econbiz.de/10012695409
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Consumers' value co-creation in sharing economy : the role of social support, consumers' ethical perceptions and relationship quality
Nadeem, Waqar; Juntunen, Mari; Shirazi, Farid; Hajli, Nick - In: Technological forecasting & social change : an … 151 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012229295
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Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
Itani, Omar S.; El-Kassar, Abdul-Nasser; Loureiro, … - In: International journal of hospitality management 80 (2019), pp. 78-90
Persistent link: https://www.econbiz.de/10012058611
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Content marketing towards customer value creation
Repovienė, Rūta; Pažėraitė, Aušra - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 263-285
Persistent link: https://www.econbiz.de/10014318342
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Professional reflexivity in customer involvement : tensions and ambiguities in between identities
Echeverri, Per - In: Marketing theory 22 (2022) 4, pp. 477-500
Persistent link: https://www.econbiz.de/10013435566
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The interplay between customers' incidental and integral affects in value experience
Sandberg, Birgitta; Hurmerinta, Leila; Leino, Henna M - In: Marketing theory 22 (2022) 4, pp. 519-538
Persistent link: https://www.econbiz.de/10013435572