This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on … brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists … positive WOM. Brand image, experience, and destination quality are maintained to build high brand love for Bali. These also …

Previous research has investigated some of the relationships among brand parity (BP), brand image (BI), brand … satisfaction (BS), and brand loyalty (BL). However, there is not a model investigating all of them in a single conceptual model … associations that affect consumers’ decision-making process and create a brand-loyal customer base. …

.g. sales) but also of long-term marketing metrics such as consumer's brand image, brand attitude and perceived quality … communication characteristics like transparency and social responsibility on customers' brand evaluation. They further measure how …

Copycat brands imitate the trade dress of a leader brand to free ride on the latter's equity. Copycats can imitate the … distinctive, perceptual features of the leader brand, such as the lilac color of the Milka chocolate brand, or they can imitate … the underlying meaning or theme of the leader brand, such as the “freshness of Alpine milk” theme in Milka. Marketing …

sector faces some problems. They are not able to compete with foreign brands, and not paying more attention to brand loyalty …. Brand loyalty is still a researchable area. Brand loyalty has become a vital strategy and has greatly contributed to brands … success. Brand loyalty is affected by many variables. This study aims at identifying the impact of brand awareness, image and …

Many studies discuss the proliferation of brand extensions (eg. Romeo, 1991; Han, 1998; Milberg, Whan Park and McCarthy … incidence of brand extensions in three geographic consumer goods markets: US and UK and Australia. The study conducts a detailed … available in the online stores, appear in just a single product category. Of the remaining 25% of brands classified as brand …

Negative consumer emotion towards brand like brand hate is a common phenomenon nowadays which causes anti-brand actions …. This study aims to find out the influence of unfavorable brand image and negative past experiences on consumer brand hate … used to analyze the data. The findings of the study suggest that negative brand image has significant influence on consumer …

In 2003, Pamp;G rolled out a new proprietary brand tracking system based on Keller's (2003) consumer-based brand equity … framework. This system produces a brand equity score for all brands in the categories in which Pamp;G competes. In this short … period of time, Pamp;G has fully embraced this new system, with managers and executives using this brand equity measure as an …

The psychographic variables like emotions associated with the brand image constitute the personality of a brand …. Although the experiences of the consumers with the brand cultivate such personality, advertising plays a dominant role in … belief that individual difference in brand preference or choice behavior are caused by personality differences has not always …

Objective – The purpose of this study to determine Endorsers of FMCG effect on Buying Decision and Brand Loyalty in …. The purchase and brand loyalty FMCG products with their advertising endorser in television.Methodology/Technique – This … like the product so that brand loyalty will be achieved. If a customer has made a purchase decision, and loyal to a brand …