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Frontiers: how support for Black Lives Matter impacts consumer responses on social media

Wang, Yang; Qin, Marco Shaojun; Luo, Xueming; Kou, Yu (Eric) - In: Marketing science 41 (2022) 6, pp. 1029-1044

Persistent link: https://www.econbiz.de/10014316706

Rejoinder: heterogeneous impact of brands’ support for Black Lives Matter on consumer responses

Wang, Yang; Qin, Marco Shaojun; Luo, Xueming; Kou, Yu (Eric) - In: Marketing science 41 (2022) 6, pp. 1053-1056

Persistent link: https://www.econbiz.de/10014316711

How Support for Black Lives Matter Impacts Consumer Responses on Social Media

Wang, Yang; Qin, Marco; Luo, Xueming; Kou, Yu - 2022

We scrutinize the direct and moderated impact of brands’ support for Black Lives Matter (BLM) on consumer responses. Our empirical strategy exploits Blackout Tuesday as a natural experiment in which BLM support occurred on Instagram (treated platform) but not on Twitter (control platform) to...

Persistent link: https://www.econbiz.de/10014084687

Consumer responses to brand elimination : an attributional perspective

Mao, Huifang; Luo, Xueming; Jain, Shailendra Pratap - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 280-289

Persistent link: https://www.econbiz.de/10003883887

Self-signaling and prosocial behavior : a cause marketing mobile field experiment

Dubé, Jean-Pierre; Luo, Xueming; Fang, Zheng - 2015

Persistent link: https://www.econbiz.de/10011336562

How do consumer buzz and traffic in social media marketing predict the value of the firm?

Luo, Xueming; Zhang, Jie Jennifer - In: Journal of management information systems : JMIS 30 (2013/14) 2, pp. 213-238

Persistent link: https://www.econbiz.de/10010243627

Make the most of a polarizing brand

Luo, Xueming; Wiles, Michael; Raithel, Sascha - In: Harvard business review : HBR 91 (2013) 11, pp. 29-31

Persistent link: https://www.econbiz.de/10010196180

Cause marketing effectiveness and the moderating role of price discounts

Andrews, Michelle; Luo, Xueming; Fang, Zheng; Aspara, Jaakko - In: Journal of marketing 78 (2014) 6, pp. 120-142

Persistent link: https://www.econbiz.de/10010463448

Wenn Produkte polarisieren

Luo, Xueming; Wiles, Michael; Raithel, Sascha - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 12, pp. 10-14

Persistent link: https://www.econbiz.de/10010205418

The impact of platform protection insurance on buyers and sellers in the sharing economy : a natural experiment

Luo, Xueming; Tong, Siliang; Lin, Zhijie; Cheng, Zhang - In: Journal of marketing 85 (2021) 2, pp. 50-69

Persistent link: https://www.econbiz.de/10012485582