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Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam; Huber, Frank; Regier, Stefanie; … - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003354640
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Personal aspirations and the consumption of luxury goods
Truong, Yann - In: International journal of market research : JMRS ; the … 52 (2010) 5, pp. 653-671
Persistent link: https://www.econbiz.de/10008688894
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Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann; McColl, Rod; Kitchen, Philip J. - In: The journal of product & brand management 19 (2010) 5, pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
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Self-concept, locus of control, media exposure, and behavior of youth toward luxury products purchase
Kulsiri, Panid - In: Journal of business & economics research 10 (2012) 1, pp. 11-17
Persistent link: https://www.econbiz.de/10009500643
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Volunteering as a mechanism to reduce guilt over purchasing luxury items
Jeong, Hyo-Jin; Koo, Dong-Mo - In: The journal of product & brand management 24 (2015) 7, pp. 758-769
Persistent link: https://www.econbiz.de/10011416940
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The luxury of igniting change by giving : transforming yourself while transforming others' lives
Llamas, Rosa; Thomsen, Thyra Uth - In: Journal of business research : JBR 69 (2016) 1, pp. 166-176
Persistent link: https://www.econbiz.de/10011417156
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Luxury fashion consumption and Generation Y consumers : self, brand consciousness, and consumption motivations
Giovannini, Sarah; Xu, Yingjiao; Thomas, Jane Boyd - In: Journal of fashion marketing and management 19 (2015) 1, pp. 22-40
Persistent link: https://www.econbiz.de/10011299345
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How do exclusivity perceptions of independent and interdependent consumers influence their desires for luxury products
Oh, Hyunjoo - In: Luxury marketing : a challenge for theory and practice, (pp. 139-153). 2013
Persistent link: https://www.econbiz.de/10009667680
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Indulging the self positive consequences of luxury consumption
Hudders, Liselot; Pandelaere, Mario - In: Luxury marketing : a challenge for theory and practice, (pp. 119-137). 2013
Persistent link: https://www.econbiz.de/10009667681
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Between the mass and the class : antecedents of the "bandwagon" luxury consumption behavior
Kastanakis, Minas N.; Balabanis, George - In: Journal of business research : JBR 65 (2012) 10, pp. 1399-1407
Persistent link: https://www.econbiz.de/10009620250