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Fueling user engagement in virtual CSR co-creation with mental simulation : a cognitive appraisal perspective

Zhou, Fei; Zhang, Na; Mou, Jian; Zhang, Qin - In: Journal of business research : JBR 172 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10014547276

Design affordance in VR and customization intention : is customer inspiration a missing link?

Zhou, Fei; Zhang, Na; Wang, Na; Mou, Jian - In: Technological forecasting & social change : an … 192 (2023), pp. 1-18

Persistent link: https://www.econbiz.de/10014444060

Impact of Alibaba's Double 11 refund collapse event on consumer's willingness to participate

Wong, Wong Ming; Mai, Yingping; Su, Wunhong - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 71-87

Persistent link: https://www.econbiz.de/10013258242

To have or have not : buy buttons on social platforms

Martínez-López, Francisco J.; Li, Yangchun; Su, Wan; … - In: Journal of business research : JBR 105 (2019), pp. 33-48

Persistent link: https://www.econbiz.de/10012128476

How the attributes of content distributors influence the intentions of users to pay for content shared on social media

Su, Wan; Li, Yangchun; Zhang, Huichuan; Wang, Tiandong - In: Electronic commerce research 23 (2023) 1, pp. 407-441

Persistent link: https://www.econbiz.de/10014251663

A Recommender System to Nudge Customers in a Capacity Constrained Supply Chain

Zhang, Na; Kannan, Karthik Natarajan; Shanthikumar, J. … - 2015

We seek to develop a recommender system that takes into account supply chain constraints regarding the availability of a product while nudging the customers to purchase it. The motivation to study this problem was because a firm faced availability constraints for one of its products but the...

Persistent link: https://www.econbiz.de/10014136703