Design affordance in VR and customization intention : is customer inspiration a missing link?
Fei Zhou, Na Zhang, Na Wang, Jian Mou
| Year of publication: |
2023
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| Authors: | Zhou, Fei ; Zhang, Na ; Wang, Na ; Mou, Jian |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 192.2023, p. 1-18
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| Subject: | Customer inspiration | Customization intention | Design affordance in VR | Technology readiness | Virtual reality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Virtuelle Realität |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2023.122594 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014444060