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Self-determination theory and customer revenge behavior : explaining how customers regulate their anger and revenge behavior
Shahrasbi, Nasser; Rohani, Mina; Pumehdi, Mostafa; … - In: Journal of consumer marketing 41 (2024) 2, pp. 129-147
Persistent link: https://www.econbiz.de/10014519701
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Evolution of Risk Aversion over Five Years after a Major Natural Disaster
Ingwersen, Nicholas; Frankenberg, Elizabeth; Thomas, Duncan - National Bureau of Economic Research - 2023
The impact of exposure to a major unanticipated natural disaster on the evolution of survivors' attitudes toward risk … assume greater financial risk in the short-term while rebuilding their lives after the disaster …
Persistent link: https://www.econbiz.de/10014250120
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Consumption response to a natural disaster : evidence of price and income shocks from Chennai flood
Agarwal, Sumit; Ghosh, Pulak; Zheng, Huanhuan - In: Energy economics 131 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014637541
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Using theory in social marketing to predict waste disposal behaviour among households in Ghana
Tweneboah-Koduah, Ernest Yaw; Adams, Matilda; Nyarku, … - In: Journal of African business 21 (2020) 1, pp. 62-77
Persistent link: https://www.econbiz.de/10012180432
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Understanding church growth through church marketing : an analysis on the roman catholic church's marketing efforts in Ghana
Appah, George Obeng; George, Babu P. - In: Journal of economics and business research 23 (2017) 1, pp. 103-122
Persistent link: https://www.econbiz.de/10011868884
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Influencing behavior change through corporate social marketing : evidence from Ghana
Tweneboah-Koduah, Ernest Yaw; Coffie, Isaac Sewornu - In: Journal of nonprofit & public sector marketing 36 (2024) 2, pp. 208-233
Persistent link: https://www.econbiz.de/10014514765
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Perceptions underlying road safety behaviours of drivers in urban Ghana : a health-belief and planned behaviour perspective
Odoom, Raphael; Odoom, Priscilla Teika; Essandoh, Mavis - In: Journal of social marketing : JSOCM 13 (2023) 4, pp. 631-657
Persistent link: https://www.econbiz.de/10014426719
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Me, myself, and future generations : the role of affinity and effectiveness in the creation of consumer environmental stewardship (CENS)
Hensen, Niek; Keeling, Debbie I.; Ruyter, Ko de; … - In: Psychology & marketing 33 (2016) 5, pp. 389-406
Persistent link: https://www.econbiz.de/10011485884
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Intrinsic versus extrinsic goals : the role of self-construal in understanding consumer response to goal framing in social marketing
Lee, Seungae; Pounders, Kathrynn R. - In: Journal of business research : JBR 94 (2019), pp. 99-112
Persistent link: https://www.econbiz.de/10011947323
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Understanding how gamification influences behaviour in social marketing
Mitchell, Robert; Schuster, Lisa; Drennan, Judy - In: Australasian marketing journal 25 (2017) 1, pp. 12-19
Persistent link: https://www.econbiz.de/10011782242