//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising : a decision-makin...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
USA
330,448
United States
291,855
Theorie
44,327
Theory
43,724
Schätzung
17,192
Deutschland
17,027
Estimation
16,378
Werbung
13,882
Germany
13,744
Großbritannien
11,514
Advertising
11,352
Japan
10,003
EU-Staaten
9,941
United Kingdom
9,817
EU countries
9,522
Konsumentenverhalten
8,925
Vereinigte Staaten
8,840
Geldpolitik
8,382
Marketing
8,067
Welt
8,006
Monetary policy
7,990
World
7,787
Vergleich
7,529
Börsenkurs
7,316
Kanada
7,205
Share price
7,182
Comparison
7,152
Wirkungsanalyse
6,780
Canada
6,681
Impact assessment
6,558
Konjunktur
6,046
Business cycle
5,727
Wirtschaftswachstum
5,445
Finanzkrise
5,289
Produktivität
5,203
Financial crisis
5,175
Kapitaleinkommen
5,174
Economic growth
5,173
Capital income
5,147
more ...
less ...
Online availability
All
Undetermined
2,816
Free
1,114
Type of publication
All
Article
5,567
Book / Working Paper
3,388
Journal
39
Type of publication (narrower categories)
All
Article in journal
5,070
Aufsatz in Zeitschrift
5,070
Graue Literatur
1,003
Non-commercial literature
1,003
Hochschulschrift
918
Arbeitspapier
778
Working Paper
778
Thesis
732
Aufsatz im Buch
313
Book section
313
Collection of articles of several authors
242
Sammelwerk
242
Aufsatzsammlung
177
Lehrbuch
159
Textbook
129
research-article
126
Bibliografie enthalten
116
Bibliography included
116
Konferenzschrift
71
Collection of articles written by one author
64
Sammlung
64
Case study
53
Fallstudie
53
Conference proceedings
36
Conference paper
32
Konferenzbeitrag
32
Handbook
31
Handbuch
31
Reprint
25
Glossar enthalten
24
Glossary included
24
Ratgeber
18
Guidebook
17
Amtsdruckschrift
16
Government document
16
Bibliografie
15
Systematic review
15
Übersichtsarbeit
15
review-article
14
review
11
more ...
less ...
Language
All
English
7,766
German
1,235
French
13
Russian
3
Swedish
3
Undetermined
2
Arabic
1
Bulgarian
1
Dutch
1
Norwegian
1
Polish
1
Portuguese
1
Spanish
1
more ...
less ...
Author
All
Septianto, Felix
24
Huber, Frank
20
Lusk, Jayson L.
20
Gierl, Heribert
17
Jang, Soocheong
17
Wiedmann, Klaus-Peter
17
Diehl, Sandra
16
Yoon, Sukki
16
Eisend, Martin
15
Stavins, Joanna
15
Taylor, Charles Raymond
15
Agarwal, Sumit
14
Dahlén, Micael
14
Einav, Liran
14
Han, Heesup
14
McFadden, Daniel
13
Schuh, Scott
13
Solomon, Michael R.
13
Belk, Russell W.
12
Chan, Kara
12
Goldsmith, Ronald E.
12
Kaiser, Harry M.
12
Moschis, George P.
12
Nayga, Rodolfo M.
12
Pelsmacker, Patrick de
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Wu, Linwan
12
Bauer, Hans H.
11
Choi, Yung Kyun
11
Dubé, Jean-Pierre
11
Foxall, Gordon R.
11
Ghose, Anindya
11
Handel, Benjamin R.
11
Heiss, Florian
11
Mueller, Barbara
11
Stafford, Marla Royne
11
Swoboda, Bernhard
11
Wilbur, Kenneth C.
11
Allcott, Hunt
10
more ...
less ...
Institution
All
National Bureau of Economic Research
65
Springer Fachmedien Wiesbaden
51
American Marketing Association
13
Verlag Dr. Kovač
13
RWTH Aachen
10
Deutscher Dialogmarketing Verband
9
Axel-Springer-Verlag
8
Friedrich-Schiller-Universität Jena
7
IGI Global
6
Edward Elgar Publishing
5
Helmut-Schmidt-Universität
5
OECD
5
Haufe-Lexware GmbH & Co. KG
4
Nomos Verlagsgesellschaft
4
Peter Lang GmbH
4
Technische Universität Braunschweig
4
USA / Bureau of Foreign and Domestic Commerce
4
Books on Demand GmbH <Norderstedt>
3
Deutschland / Bundeswehr / Universität Hamburg
3
Russell Sage Foundation
3
Universität Mannheim
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Erich-Schmidt-Verlag
2
Europäische Kommission / Generaldirektion Gesundheit und Verbraucherschutz
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Federal Reserve Bank of New York
2
Forschungsgruppe Konsum und Verhalten
2
Fraunhofer-Institut für System- und Innovationsforschung
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
INSEAD
2
Institut der Deutschen Wirtschaft Köln Medien
2
Josef Eul Verlag GmbH
2
NetLibrary, Inc
2
Organisation for Economic Co-operation and Development
2
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
2
Springer Gabler <Firma>
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Technische Universität Dresden
2
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
248
SpringerLink / Bücher
190
Journal of business research : JBR
167
Journal of consumer research : JCR ; an interdisciplinary bimonthly
163
International journal of advertising : the review of marketing communications
125
Journal of retailing and consumer services
112
Journal of marketing communications
105
Psychology & marketing
100
Journal of advertising research
88
International journal of advertising : the quarterly review of marketing communications
77
Gabler Edition Wissenschaft
72
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
71
NBER working paper series
64
International journal of hospitality management
62
Journal of fashion marketing and management
57
The journal of consumer marketing
55
Journal of promotion management : JPM
54
International journal of consumer studies
52
Journal of international consumer marketing
52
Journal of promotion management : innovations in planning and applied research
51
Research
51
Journal of advertising : official publication of the American Academy of Advertising
48
International journal of internet marketing and advertising : IJIMA
47
American journal of agricultural economics
43
Journal of Consumer Marketing
43
Journal of advertising
42
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
European journal of marketing : EJM
38
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
38
The American economic review
38
Journal of marketing
36
Schriftenreihe Studien zum Konsumentenverhalten
36
Journal of business ethics : JOBE
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
34
Springer eBook Collection / Business and Economics
34
Asia Pacific journal of marketing and logistics
33
Journal of marketing theory and practice
33
International journal of retail & distribution management
32
Young consumers : insight and ideas for responsible marketers
32
Health marketing quarterly
31
more ...
less ...
Source
All
ECONIS (ZBW)
8,825
Other ZBW resources
167
RePEc
2
Showing
1
-
10
of
8,994
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Always on :
advertising
, marketing, and media in an era of consumer control
Vollmer, Christopher
;
Precourt, Geoffrey
-
2008
Persistent link: https://www.econbiz.de/10008698216
Saved in:
2
The significance of the past: the impact of brand heritage upon brand trust in the sporting goods industry
Projahn, Sebastian
-
2015
Persistent link: https://www.econbiz.de/10011309230
Saved in:
3
Global marketing and
advertising
: understanding cultural paradoxes
Mooij, Marieke K. de
-
1998
Persistent link: https://www.econbiz.de/10000626940
Saved in:
4
Advertising
in Asia : communication, culture, and consumption
Frith, Katherine Toland
(
contributor
)
-
1996
-
1. ed
Persistent link: https://www.econbiz.de/10000592392
Saved in:
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner
(
honouree
)
-
1994
Persistent link: https://www.econbiz.de/10000507908
Saved in:
6
Advertising
and consumer psychology
Percy, Larry
(
contributor
);
Woodside, Arch G.
(
contributor
)
-
1983
Persistent link: https://www.econbiz.de/10000330338
Saved in:
7
Online-
Werbung
Zürich : Galledia Fachmedien AG
;
1994-[?]: Heerbrugg : …
;
…
-
22.1994,4 -
Persistent link: https://www.econbiz.de/10000535452
Saved in:
8
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die
Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10000672606
Saved in:
9
Weltmacht
Werbung
: die Kunst, Wünsche zu wecken
Clark, Eric
-
1989
Persistent link: https://www.econbiz.de/10000061952
Saved in:
10
Emotionen im Marketing : neuroökonomische Erkenntnisse
Sigg, Barbara
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003851450
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->