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~subject:"Consumer behaviour"
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Consumer behaviour
Beziehungsmarketing
25,613
Relationship marketing
25,612
Informationstechnik
23,403
Information technology
20,261
Kommunikation
12,928
Communication
9,765
Konsumentenverhalten
9,671
Theorie
5,626
Kundenzufriedenheit
5,603
Customer satisfaction
5,599
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Deutschland
4,374
Dienstleistungsqualität
4,171
Service quality
4,170
Germany
3,930
Electronic Commerce
3,429
USA
3,219
Social Web
3,209
Social web
3,209
E-commerce
3,183
United States
3,073
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2,731
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2,731
Innovation
2,633
Technischer Fortschritt
2,585
Lieferantenmanagement
2,575
Supplier relationship management
2,575
Kundenmanagement
2,563
Marketingmanagement
2,420
Technological change
2,420
Marketing management
2,384
Interne Kommunikation
2,247
Internal communication
2,244
Digitalisierung
2,215
Unternehmen
2,172
Welt
2,128
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2,122
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Han, Heesup
40
Hollebeek, Linda D.
34
Mattila, Anna S.
31
Verhoef, Peter C.
27
Kumar, V.
25
Loureiro, Sandra Maria Correia
24
Huber, Frank
21
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Ahn, Jiseon
18
Bang, Nguyen
18
Usman, Osly
18
Grewal, Dhruv
17
Herrmann, Andreas
17
Gil Saura, Irene
16
Khan, Imran
16
So, Kevin Kam Fung
16
Gustafsson, Anders
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Blut, Markus
14
Das, Gopal
14
Foscht, Thomas
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Rahman, Zillur
14
Sesé, F. Javier
14
Aksoy, Lerzan
13
Bilgihan, Anil
13
Evanschitzky, Heiner
13
Keiningham, Timothy
13
McDonald, Heath
13
Roy, Sanjit
13
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Springer Fachmedien Wiesbaden
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American Marketing Association
8
IGI Global
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Statistik Austria
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Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Friedrich-Schiller-Universität Jena
2
National Bureau of Economic Research
2
Springer-Verlag GmbH
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Berliner Wissenschafts-Verlag
1
Bertelsmann Stiftung
1
Campus Verlag
1
Customs Co-operation Council
1
Deutsche Bundespost / Postdienst
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Deutsche Marketing-Vereinigung
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Deutschland / Bundeswehr / Universität Hamburg
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Edward Elgar Publishing
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European Marketing Academy
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Europäische Kommission / Gemeinsame Forschungsstelle
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Europäische Kommission / Gemeinsame Forschungsstelle / Institut für Technologische Zukunftsforschung
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Fachhochschule Salzburg / Studiengang Betriebswirtschaft
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Fraunhofer-Informationszentrum Raum und Bau
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Fördergesellschaft Marketing an der Universität Augsburg
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Gesellschaft für Ökologische Kommunikation mbH
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
INSEAD
1
Information Resources Management Association
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institut für Sozial-Ökologische Forschung
1
Institutet för Ekonomisk Forskning <Lund>
1
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Journal of retailing and consumer services
470
Journal of business research : JBR
377
International journal of hospitality management
181
The journal of services marketing
118
The journal of product & brand management
97
Journal of the Academy of Marketing Science
85
Psychology & marketing
84
The journal of brand management : an international journal
83
Journal of hospitality marketing & management
75
Cogent business & management
74
Asia Pacific journal of marketing and logistics
72
Journal of retailing
72
International journal of contemporary hospitality management
71
Journal of strategic marketing
69
Journal of travel and tourism marketing
69
The service industries journal
65
Journal of service management
61
Marketing intelligence & planning
61
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
The international review of retail, distribution and consumer research
56
SpringerLink / Bücher
54
Journal of marketing
53
Tourism management : research, policies, practice
53
European journal of marketing : EJM
52
International journal of internet marketing and advertising : IJIMA
52
Services marketing quarterly
51
International journal of electronic marketing and retailing : IJEMR
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of service research : JSR
49
International journal of retail & distribution management
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
42
Service business
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
39
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of internet commerce
35
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ECONIS (ZBW)
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1
Kundenempfehlungen als Marketinginstrument
Helm, Sabrina
-
2000
Persistent link: https://www.econbiz.de/10001467555
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2
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
Saved in:
3
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
4
FIT-Modelle der Produktindividualisierung : die Abstimmung der Produktindividualisierung auf die Bedürfnisse und Handlungsziele des Nachfragers
Freichel, Steffen
-
2009
Persistent link: https://www.econbiz.de/10013430985
Saved in:
5
The role of non-interactive other customers' influence in service environments
Albrecht, Arne Keno
-
2017
Persistent link: https://www.econbiz.de/10011667018
Saved in:
6
Wirkungsparameter persuasiver
Kommunikation
im persönlichen Verkauf
Granzow, Martin
-
2014
Persistent link: https://www.econbiz.de/10011460132
Saved in:
7
Empowered involvement and word of mouth : an agenda for academic inquiry
Oetting, Martin
;
Jacob, Frank
-
2007
Persistent link: https://www.econbiz.de/10013433060
Saved in:
8
The role of individualism vs. collectivism in the formation of repurchase intent : a cross-industry comparison of the effects of cultural and personal values
Frank, Björn
;
Enkawa, Takao
;
Schvaneveldt, Shane J.
- In:
Journal of economic psychology : research in economic …
51
(
2015
),
pp. 261-278
Persistent link: https://www.econbiz.de/10011506906
Saved in:
9
Non-targeted customers in individualistic versus collectivistic cultures
Bang, Nguyen
;
Chen, Junsong
;
Chen, Cheng-hao Steve
;
Yu, …
- In:
The service industries journal
34
(
2014
)
15
,
pp. 1199-1218
Persistent link: https://www.econbiz.de/10010492129
Saved in:
10
Das Marktpotenzial für industrielle Maßkonfektion - eine Analyse der Konsumentenbedürfnisse in der Bekleidungsbranche
Steffen, Marion
;
Aumann, Friedrich
- In:
Textil- und Bekleidungswirtschaft im Wandel : betriebs- …
,
(pp. 99-111)
.
2001
Persistent link: https://www.econbiz.de/10001596429
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