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Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun; He, Siying; Hu, Yanghong; Chen, Jiawen; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
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Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun; Guo, Rui; Chen, Jiawen; Du, Peng - In: The journal of product & brand management 32 (2023) 7, pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
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Impact of brand community supportive climates on consumer-to-consumer helping behavior
Liao, Junyun; Wang, Wei; Du, Peng; Filieri, Raffaele - In: Journal of research in interactive marketing : … 17 (2023) 3, pp. 434-452
Persistent link: https://www.econbiz.de/10014313461
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Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun; Chen, Jiawen; Dong, Xuebing - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
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Fanning the flames : transmitting negative word of mouth of rival brands
Liao, Junyun; Chen, Jiawen; Zhao, Haichuan; Li, Muhua - In: Journal of business research : JBR 154 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10013468717
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Uniqueness neglect on consumer resistance to AI
Mou, Yupeng; Xu, Tianjie; Hu, Yanghong - In: Marketing intelligence & planning 41 (2023) 6, pp. 669-689
Persistent link: https://www.econbiz.de/10014332137
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"I love it" versus "i recommend it" : the impact of implicit and explicit endorsement styles on electronic word-of-mouth persuasiveness
Liao, Junyun; He, Siying; Feng, Wenting; Filieri, Raffaele - In: Journal of travel research : a quarterly publication of … 63 (2024) 4, pp. 779-795
Persistent link: https://www.econbiz.de/10014582391
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What motivates users' viewing and purchasing behavior motivations in live streaming : a stream-streamer-viewer perspective
Zheng, Shiyong; Chen, Jiada; Liao, Junyun; Hu, Hsin-Li - In: Journal of retailing and consumer services 72 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014251995
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Is green customer integration always a facilitator for green product innovation? : a conflict-based view
Chen, Jiawen; Liu, Linlin - In: European journal of innovation management 26 (2023) 6, pp. 1524-1546
Persistent link: https://www.econbiz.de/10014500566
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The influence of money attitudes on young Chinese consumers' compulsive buying
Li, Dongjin; Jiang, Ying; An, Shenghui; Shen, Zhe; Jin, … - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 98-109
Persistent link: https://www.econbiz.de/10003859936