Narrow search
Showing 1 - 10 of 577
Cover Image
A bibliometric analysis of brand value co-creation and consumer engagement
Mujahid, Simra; Khandai, Sujata; Venkatesh, Umashankar - In: Journal of creating value 9 (2023) 2, pp. 275-290
Persistent link: https://www.econbiz.de/10014582558
Cover Image
What's on the horizon? : a bibliometric analysis of personal data collection methods on social networks
Sáez-Ortuño, Laura; Coll, Santiago Forgas; … - In: Journal of business research : JBR 158 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014281097
Cover Image
Scientometrics of sustainable consumer behaviour : a 37-year (1984-2021) study
Vijay, Vihas; Arumbi Saravanan, Sathish - In: International journal of technology marketing : IJTMkt 17 (2023) 4, pp. 409-428
Persistent link: https://www.econbiz.de/10014428127
Cover Image
20 Years of brand personality : a bibliometric review and research agenda
Radler, Viktoria Maria - In: The journal of brand management : an international journal 25 (2018) 4, pp. 370-383
Persistent link: https://www.econbiz.de/10011885060
Cover Image
From CRM to social CRM : a bibliometric review and research agenda for consumer research
Perez-Vega, Rodrigo; Hopkinson, Paul; Singhal, Aishwarya; … - In: Journal of business research : JBR 151 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013459138
Cover Image
Product attributes and benefits : integrated framework and research agenda
Kalro, Hitesh; Joshipura, Mayank - In: Marketing intelligence & planning 41 (2023) 4, pp. 409-426
Persistent link: https://www.econbiz.de/10014313028
Cover Image
Retailing during the COVID-19 lifecycle : a bibliometric study
Gupta, Astha Sanjeev; Mukherjee, Jaydeep; Garg, Ruchi - In: International journal of retail and distribution management 51 (2023) 11, pp. 1413-1476
Persistent link: https://www.econbiz.de/10014484096
Cover Image
Charting the intellectual structure of customer experience research
Kumar, Prashant; Hollebeek, Linda D.; Kar, Arpan Kumar; … - In: Marketing intelligence & planning 41 (2023) 1, pp. 31-47
Persistent link: https://www.econbiz.de/10013532105
Cover Image
Augmented reality in marketing : a close look at the current landscape and future possibilities
Javeed, Syed; Rasool, Gowhar; Pathania, Anjali - In: Marketing intelligence & planning 42 (2024) 4, pp. 725-745
Persistent link: https://www.econbiz.de/10015056899
Cover Image
Buy now pay later - a fad or a reality? : a perspective on electronic commerce
Lupșa-Tătaru, Dana Adriana; Nichifor, Eliza; Dovleac, … - In: Economies : open access journal 11 (2023) 8, pp. 1-20
The Millennials and Generation Z use online shopping for a holistic experience and buy more expensive or better-quality products with buy now pay later payment methods for their highly demanding needs. The authors aimed to deepen understanding of this phenomenon by finding related knowledge...
Persistent link: https://www.econbiz.de/10014362520