Narrow search
Showing 1 - 10 of 442
Cover Image
Field-capital theory and its implications for marketing
Tapp, Alan; Warren, Stella - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
Cover Image
The effects of role strain on the consumer decision process for groceries in single-parent households
Thiagarajan, Palaniappan; Ponder, Nicole; Lueg, Jason E.; … - In: Journal of retailing and consumer services 16 (2009) 3, pp. 207-215
Persistent link: https://www.econbiz.de/10003852531
Cover Image
Social identity threat and consumer preferences
White, Katherine; Argo, Jennifer J. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 313-325
Persistent link: https://www.econbiz.de/10003883900
Cover Image
Customer behavioral legitimacy in retail returns episodes : effects on retail salesperson role conflict
O'Brien, Matthew; Hill, Donna J.; Autry, Chad W. - In: Journal of marketing theory and practice 17 (2009) 3, pp. 251-266
Persistent link: https://www.econbiz.de/10003867499
Cover Image
When brands are built from within : a social identity pathway to liking and evaluation
Reed, Americus, II; Cohen, Joel B.; Bhattacharjee, Amit - In: Handbook of brand relationships, (pp. 124-150). 2009
Persistent link: https://www.econbiz.de/10003915580
Cover Image
The role of network centrality in the flow of consumer influence
Lee, Seung Hwan Mark; Cotte, June; Noseworthy, Theodore J. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 1, pp. 66-77
Persistent link: https://www.econbiz.de/10003958602
Cover Image
Soziale Rollen als Ansatz einer produktbereichsneutralen Marktsegmentierung
Murzin, Marion - 1990
Persistent link: https://www.econbiz.de/10008730647
Cover Image
The influence of vicarious role models on purchase intentions of Botswana teenagers
Makgosa, Rina - In: Young consumers : insight and ideas for responsible … 11 (2010) 4, pp. 307-319
Persistent link: https://www.econbiz.de/10008809033
Cover Image
Customer roles in innovation
Öberg, Christina - In: International journal of innovation management 14 (2010) 6, pp. 989-1011
Persistent link: https://www.econbiz.de/10008826998
Cover Image
A qualitative study of mother-adolescent daughter-vicarious role model consumption interactions
Gavish, Yossi; Shoham, Aviv; Ruvio, Ayalla - In: The journal of consumer marketing 27 (2010) 1, pp. 43-56
Persistent link: https://www.econbiz.de/10003942436