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~subject:"Consumer behaviour"
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Marketing analysis in sport bu...
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Consumer behaviour
Konsumentenverhalten
38
Sports marketing
30
Sportmarketing
29
Sports
23
Sport
22
Professional sports
20
Profisport
20
China
19
Sport event
12
Sportveranstaltung
12
Sport organization
11
Sportorganisation
11
USA
11
United States
11
Brand management
9
Football
9
Fußball
9
Markenführung
8
Brand image
7
Markenimage
7
Beziehungsmarketing
6
Internet marketing
6
Motivation
6
Online-Marketing
6
Relationship marketing
6
Service quality
6
Ball game
5
Ballsport
5
Customer satisfaction
5
Deutschland
5
Dienstleistungsqualität
5
Emotion
5
Germany
5
Kundenzufriedenheit
5
Measurement
5
Social Web
5
Social web
5
Sponsorship
5
Arbeitsgruppe
4
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Online availability
All
Undetermined
25
Type of publication
All
Article
39
Type of publication (narrower categories)
All
Article in journal
37
Aufsatz in Zeitschrift
37
Aufsatz im Buch
1
Book section
1
Language
All
English
38
Undetermined
1
Author
All
Byon, Kevin K.
22
Zhang, James J.
18
Kim, Kyungyeol
8
Wang, Jerred Junqi
6
Yim, Brian H.
6
Williams, Antonio S.
5
Baker, Thomas A., III.
4
Connaughton, Daniel P.
4
Mao, Luke Lunhua
4
Pedersen, Zack P.
4
Qian, Tyreal Yizhou
3
Tsuji, Yosuke
3
Wang, Ryan T.
3
Cianfrone, Beth A.
2
Heo, Yoon
2
Jones, Charles W.
2
Baek, Woo-yeul
1
Baek, Wooyeul
1
Baker, Thoams A.
1
Braunstein-Minkove, Jessica R.
1
Chang, Ching-Hung
1
Chen, Wan-Chen
1
Choi, Jun Woo
1
Choi, Young-hwan
1
Chou, Winston Wen-hao
1
Gong, Bo
1
Grady, John
1
Holland, Stephen
1
Huang, Haiyan
1
Jang, Wooyoung
1
Kim, Chong
1
Kim, Euisoo
1
Kim, Hongyoung
1
Kim, Min Jung
1
Kim, Min Kil
1
Kim, Suk-kyu
1
Lee, Sung-Min
1
Li, Bo
1
Lu, Laura Zhenqiu
1
Lu, Zhenqiu
1
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Published in...
All
European Sport management quarterly : ESMQ
8
International journal of sports marketing & sponsorship
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Sport management review
6
International journal of sport management and marketing : IJSMM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
International journal of hospitality management
1
Journal of customer behaviour
1
Marketing analysis in sport business : global perspectives
1
Sport Management Review
1
Sport, Business and Management : an international journal ; SBM
1
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Source
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ECONIS (ZBW)
38
RePEc
1
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1
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
2
Dimensions of general market demand associated with professional team sports : development of a scale
Byon, Kevin K.
;
Zhang, James J.
;
Connaughton, Daniel P.
- In:
Sport management review
13
(
2010
)
2
,
pp. 142-157
Persistent link: https://www.econbiz.de/10003966541
Saved in:
3
Impact of core and peripheral service quality on consumption behavior of professional team sport sectators as mediated by perceoved value
Byon, Kevin K.
;
Zhang, James J.
;
Baker, Thoams A.
- In:
European Sport management quarterly : ESMQ
13
(
2013
)
2
,
pp. 232-263
Persistent link: https://www.econbiz.de/10009743861
Saved in:
4
Sportscape, emotion, and behavioral intention : a case of the big four US-based major sport leagues
Jang, Wooyoung
;
Byon, Kevin K.
;
Yim, Brian H.
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 321-343
Persistent link: https://www.econbiz.de/10012256486
Saved in:
5
Spectator perception of service quality attributes associated with Shanghai Formula One : importance and performance analysis approach
Kim, Suk-kyu
;
Yim, Brian H.
;
Byon, Kevin K.
;
Yu, Jea-Gu
; …
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 153-171
Persistent link: https://www.econbiz.de/10011578729
Saved in:
6
The influence of emotions on game and service satisfaction and behavioral intention in winning and losing situations : moderating effect of identification with the team
Yim, Brian H.
;
Byon, Kevin K.
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 93-106
Persistent link: https://www.econbiz.de/10012173520
Saved in:
7
Sports gambling as consumption : evidence from demand for sports lottery
Mao, Luke Lunhua
;
Zhang, James J.
;
Connaughton, Daniel P.
- In:
Sport management review
18
(
2015
)
3
,
pp. 436-447
Persistent link: https://www.econbiz.de/10011381892
Saved in:
8
Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan
Wang, Ryan T.
;
Zhang, James J.
;
Tsuji, Yosuke
- In:
Sport management review
14
(
2011
)
2
,
pp. 347-360
Persistent link: https://www.econbiz.de/10009408720
Saved in:
9
An associative learning account of branding effects of sponsorship
Mao, Luke Lunhua
;
Zhang, James J.
;
Connaughton, Daniel P.
; …
- In:
Journal of customer behaviour
12
(
2013
)
1
,
pp. 25-51
Persistent link: https://www.econbiz.de/10009758542
Saved in:
10
Assessing the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism : the Shanghai International Marathon
Huang, Haiyan
;
Mao, Luke Lunhua
;
Wang, Jerred Junqi
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
4
,
pp. 285-305
Persistent link: https://www.econbiz.de/10011482418
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