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The indirect impact of sports team reputation on the relationship between CEO's image and spectator loyalty in the professional Thai football league

Suchao-in, Kanoknan; Trongjitpituk, Thee - In: International journal of management practice : IJMP 17 (2024) 1, pp. 51-66

little research has been done on the direct and indirect impact of CEO's image and sports team reputation on spectator … loyalty. This study aims to investigate the role of sports team reputation in increasing the effect of CEO's image on … league, using a 36-item questionnaire from previously developed scales. The results demonstrated that sports team reputation …

Persistent link: https://www.econbiz.de/10015067079

Consumer attitudes towards ambush marketing

Dickson, Geoff; Naylor, Michael; Phelps, Sean - In: Sport management review 18 (2015) 2, pp. 280-290

Persistent link: https://www.econbiz.de/10011333338

Implicit and explicit attitudes to sponsors and ambushers

Koenigstorfer, Joerg; Gröppel-Klein, Andrea - In: European Sport management quarterly : ESMQ 12 (2012) 5, pp. 477-499

Persistent link: https://www.econbiz.de/10009691101

The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude

Wolfsteiner, Elisabeth; Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 124 (2021), pp. 770-779

Persistent link: https://www.econbiz.de/10012494019

When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition

Weeks, Clinton S.; O'Connor, Peter; Martin, Brett A. S. - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1256-1280

Persistent link: https://www.econbiz.de/10011850369

An experimental approach to assessing the effectiveness of official sponsor designations in an ambush marketing scenario

Brownlee, Eric; Greenwell, T. Christopher; Moorman, Anita - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 3, pp. 145-153

Persistent link: https://www.econbiz.de/10011933913

Image effect of ambush marketing : the case of FIFA Soccer World Cup 2010

Hutter, Katharina; Schwarz, Uta - 2012

Ambush marketing is becoming a more and more relevant topic. However, most research has remained descriptive. No study has yet considered the image effects of ambush marketing using a causal model. Thus, the present paper provides a causal model of ambush marketing focusing on cognitive and...

Persistent link: https://www.econbiz.de/10010379598

The constraint factors of potential international sports fan tourists

Nishio, Tatsuru - In: Journal of vacation marketing : an international journal 20 (2014) 2, pp. 137-147

Persistent link: https://www.econbiz.de/10010359549

Unconditioned superstition and sports bar fans

Hanks, Lydia; Zhang, Lu; McGinley, Sean - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 113-131

Persistent link: https://www.econbiz.de/10011453979

Motives of sport spectators in China : a case study of the Chinese Super League

Wang, Chengcheng; Matsouka, Hirotaka - In: International journal of sport management and marketing … 15 (2014) 1/2, pp. 57-74

Persistent link: https://www.econbiz.de/10011503991

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