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Superlatives and scope of improvement in online recommendations : breath of life or a kiss of death?

Aggarwal, Rohit; Midha, Vishal; Sullivan, Nicholas - In: MIS quarterly 45 (2021) 3, pp. 1411-1432

Persistent link: https://www.econbiz.de/10012631433

The Effect of Trust, Security, Service Quality, and Risk Perception of Purchasing Decisions Through Social Network Sites

Usman, Osly - 2020

This study aims to determine whether the Effect of Trust, Safety, Service Quality and Risk Perception on Purchasing Decisions Through Social Networking Sites. This research was conducted for three months from October to December 2019. The research method used was a survey method with a quantity...

Persistent link: https://www.econbiz.de/10012845275

The effect of selected marketing activities and promotions on the consumers buying behavior

Alhalalmeh, Mohammad; Al Khawaldah, Reyad Abdallah; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 79-87

The core purpose of this study is to determine the impact of electronics marketing (word of mouth), perceived value, and social networking on customer buying behaviour through customer trust in the context of cosmetic industry of Jordan. To accomplish the main research objective, the study has...

Persistent link: https://www.econbiz.de/10012938815

Interactions and participation on social commerce websites : exploratory study

Yadav, Rohit; Mahara, Tripti - In: Global business review 21 (2020) 4, pp. 1127-1152

Persistent link: https://www.econbiz.de/10012287555

Impact of auditory sense on trust and brand affect through auditory social interaction and control

Poushneh, Atieh - In: Journal of retailing and consumer services 58 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012430672

Shopping on social networks : is this the storefront of the future?

Wiese, Melanie - In: International journal of business information systems : … 36 (2021) 3, pp. 303-326

Persistent link: https://www.econbiz.de/10012506902

The role of perceived integration in WeChat usages for seeking information and sharing comments : a social capital perspective

Chen, Xiaofang; Ma, Jianqing; Wei, June; Yang, Shuiqing - In: Information & management : the internat. journal of … 58 (2021) 1, pp. 1-9

Persistent link: https://www.econbiz.de/10012494874

Social and demographic predictors of consumers' word of mouth engagement in Czechia

Mladenović, Dušan; Bruni, Roberto; Kalia, Prateek - In: Journal of international consumer marketing 33 (2021) 4, pp. 418-433

Persistent link: https://www.econbiz.de/10012607776

Gender differences in the antecedents of trust in mobile social networking services

Gong, Xiuyuan; Liu, Zhiying; Wu, Tailai - In: The service industries journal 41 (2021) 5/6, pp. 400-426

Persistent link: https://www.econbiz.de/10012498582

Acquiring travel-related information from mobile social networking services : what factors predict social networking services users' perceived value and trust in Malaysia?

Mohd Suki, Norazah; Norbayah Mohd Suki - In: Journal of marketing communications 26 (2020) 7, pp. 742-760

Persistent link: https://www.econbiz.de/10012314013