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Branded products as a passport to global citizenship : perspectives from developed and developing countries

Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: Journal of international marketing 16 (2008) 4, pp. 57-85

Persistent link: https://www.econbiz.de/10003813590

Drivers of local relative to global brand purchases : a contingency approach

Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 23 (2015) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10010520821

Branding in a global marketplace : the mediating effects of quality and self-identity brand signals

Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 342-351

Persistent link: https://www.econbiz.de/10009406664

Spatial distance construal perspectives on cause-related marketing : the importance of nationalism in Russia

Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 27 (2019) 1, pp. 38-55

Persistent link: https://www.econbiz.de/10011999577

Engaging consumers with environmental sustainability initiatives : consumer global-local identity and global brand messaging

Salnikova, Ekaterina; Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of marketing research 59 (2022) 5, pp. 983-1001

Persistent link: https://www.econbiz.de/10013389276

International Pleasure Travel Motivations and Post-Vacation Cultural Attitude Change

Fisher, Robert - 2014

Tourism, as a significant form of interaction between nations and cultures has the potential to improve intercultural relations. This paper develops and tests a model of the relationships between international tourism and visitors' post-vacation attitudes toward the host or destination culture....

Persistent link: https://www.econbiz.de/10013063781

Consumer culture theory

Belk, Russell W. (ed.); Price, Linda (ed.); … - 2013

In the latest volume of Research in consumer behavior : Consumer culture theory, the series contains a selection of edited best papers from the Eighth Consumer Culture Theory Conference held in Tucson, Arizona in June, 2013. These papers represent the latest ethnographic and qualitative research...

Persistent link: https://www.econbiz.de/10012050442

Consumption experiences as escape: an application of the Zaltman Metaphor Elicitation Technique

Coulter, Robin A. - In: Handbook of qualitative research methods in marketing, (pp. 400-418). 2006

Persistent link: https://www.econbiz.de/10003446395

And now, goodbye : consumer response to sponsor exit

Ruth, Julie A.; Strizhakova, Yuliya - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 39-62

Persistent link: https://www.econbiz.de/10009510695

"What does a woman want?" : the moderating effect of age in female consumption

Tsarenko, Yelena; Strizhakova, Yuliya - In: Journal of retailing and consumer services 26 (2015), pp. 41-46

Persistent link: https://www.econbiz.de/10011347846