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Broadcasting and narrowcasting : the impact of affective and cognitive message framing on message persuasiveness
Foti, Lianne; Zhu, Xiajing; Yuan, Yige; Teng, Lefa - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1183-1201
Persistent link: https://www.econbiz.de/10012395651
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Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
Zhu, Xiajing; Teng, Lefa; Foti, Lianne; Yuan, Yige - In: Journal of business research : JBR 103 (2019), pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
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Food fraud and risk perception : awareness in Canada and projected trust on risk-mitigating agents
Charlebois, Sylvain; Juhasz, Mark; Foti, Lianne; … - In: Journal of international food & agribusiness marketing … 29 (2017) 3, pp. 260-277
Persistent link: https://www.econbiz.de/10011800185
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Partner or servant? : the influence of robot role positioning on consumers' brand evaluations
Teng, Lefa; Sun, Chuluo; Chen, Yifei; Lever, Michael W.; … - In: Journal of business research : JBR 180 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014556466
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The effects of uppercase vs. lowercase letters on consumers' perceptions and brand attitudes
Teng, Lefa; Xie, Chenxin; Liu, Tianjiao; Wang, Fan; … - In: Journal of business research : JBR 136 (2021), pp. 164-175
Persistent link: https://www.econbiz.de/10012663287
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Foreign versus local consumer culture positioning when entering foreign markets : synergies of anthropomorphic ads, ethnocentrism, and culture positioning on brand evaluations
Teng, Lefa; Zhang, Mengmeng; Foti, Lianne; Wang, Xinran; … - In: Journal of advertising research 62 (2022) 4, pp. 336-352
Persistent link: https://www.econbiz.de/10013531992
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Racial-ethnic team-market congruency in professional sport
Nadeau, John; Pegoraro, Ann; Jones, D. Floyd; O'Reilly, Norm - In: Journal of sport management : the official journal of … 25 (2011) 2, pp. 169-180
Persistent link: https://www.econbiz.de/10009161084
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Look what we have here : exploring brand-related sport consumer Twitter conversation topics
Wanless, Liz; Kennedy, Heather; Davies, Melissa; … - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 2, pp. 150-165
Persistent link: https://www.econbiz.de/10014635124