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The effect of the consumer's engagement in the process of adopting functional applications : the mobile banking case
Gonçalves Filho, Cid; Monteiro, Plínio Rafael Reis; … - In: International journal of business and systems research … 15 (2021) 3, pp. 317-336
Persistent link: https://www.econbiz.de/10012513972
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Consumer-brand relationship development in the automotive market : an integrative model
Kaufmann, Hans Rüdiger; Gonçalves Filho, Cid; Silva, … - In: International journal of automotive technology and … 19 (2019) 3/4, pp. 321-340
Persistent link: https://www.econbiz.de/10012106842
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The effect of product category on consumer brand relationships
Fetscherin, Marc; Boulanger, Michèle; Gonçalves Filho, Cid - In: The journal of product & brand management 23 (2014) 2, pp. 78-89
Persistent link: https://www.econbiz.de/10010384252
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Brand relationships in the commodity market
Santos Júnior, Antonio Augusto; Gonçalves Filho, Cid; … - In: Consumer brand relationships : meaning, measuring, managing, (pp. 198-223). 2015
Persistent link: https://www.econbiz.de/10011279671
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Brand loyalty through brand tribalism : an anthropological perspective
Gonçalves Filho, Cid; Chinelato, Flavia Braga; Couto, … - In: Management research review 45 (2022) 6, pp. 735-759
Persistent link: https://www.econbiz.de/10013284966
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Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga; Chinelato, Flavia Braga; … - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
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Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands
Kaufmann, Hans Rüdiger; Petrovici, Dan Alex; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5735-5747
Persistent link: https://www.econbiz.de/10011597482
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Marketing-to-Millennials : Marketing 4.0, customer satisfaction and purchase intention
Dash, Ganesh; Kiefer, Kip; Paul, Justin - In: Journal of business research : JBR 122 (2021), pp. 608-620
Persistent link: https://www.econbiz.de/10012420451
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Importance of cultural and risk aspects in music piracy : a cross-national comparison among university students
Fetscherin, Marc - In: Journal of electronic commerce research : JECR 10 (2009) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10003886454
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What type of relationship do we have with loved brands?
Fetscherin, Marc - In: The journal of consumer marketing 31 (2014) 6/7, pp. 430-440
Persistent link: https://www.econbiz.de/10010459817