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Forced to be bad : the positive impact of low-autonomy vice consumption on consumer vitality
Chen, Fangyuan; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 1089-1107
Persistent link: https://www.econbiz.de/10010473294
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When products come alive : interpersonal communication norms induce positive word of mouth for anthropomorphized products
Chen, Fangyuan; Sengupta, Jaideep; Zheng, Jianqing (Frank) - In: Journal of consumer research : JCR ; an … 49 (2023) 6, pp. 1032-1052
Persistent link: https://www.econbiz.de/10014314327
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Counteractive construal in consumer goal pursuit
Zhang, Ying; Huang, Szu-chi; Broniarczyk, Susan M. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 129-142
Persistent link: https://www.econbiz.de/10003982968
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The unexpected positive impact of fixed structures on goal completion
Jin, Liyin; Huang, Szu-chi; Zhang, Ying - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 711-725
Persistent link: https://www.econbiz.de/10010226733
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From close to distant : the dynamics of interpersonal relationships in shared goal pursuit
Huang, Szu-chi; Broniarczyk, Susan M.; Zhang, Ying; … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 5, pp. 1252-1266
Persistent link: https://www.econbiz.de/10010490121
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How endowed versus earned progress affects consumer goal commitment and motivation
Zhang, Ying; Huang, Szu-chi - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 641-654
Persistent link: https://www.econbiz.de/10008747731
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Motivational consequences of perceived velocity in consumer goal pursuit
Huang, Szu-chi; Zhang, Ying - In: Journal of marketing research : JMR 48 (2011) 6, pp. 1045-1056
Persistent link: https://www.econbiz.de/10010217429