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How informational-based readiness and social influence affect usage intentions of self-service stores through different routes : an elaboration likelihood model perspective
Chen, Chih-Jou; Tsai, Pei-Hsuan; Tang, Jia-Wei - In: Asia Pacific business review 28 (2022) 3, pp. 380-409
Persistent link: https://www.econbiz.de/10013358757
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Advergame for purchase intention via game and brand attitudes from antecedents of system design, psychological state, and game content : interactive role of brand familiarity
Hsiao, Wei-Hung; Lin, Yu-Hsiu; Wu, Ing-Long - In: Journal of organizational computing and electronic commerce 32 (2022) 1, pp. 45-68
Persistent link: https://www.econbiz.de/10013282416
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The role of customer participation for enhancing repurchase intention
Chen, Chih-Cheng Volvic; Chen, Chih-Jou - In: Management decision : MD 55 (2017) 3, pp. 547-562
Persistent link: https://www.econbiz.de/10011704289
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Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers' perspective
Tsai, Pei-Hsuan; Lin, Guan-Yi; Zheng, Yu-Lin; Chen, Yi-Chong - In: Journal of retailing and consumer services 56 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012389986
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Consumers' switching intention towards E-commerce platforms' store-to-store pickup services : the application of the extended PPM model
Tsai, Pei-Hsuan; Tang, Jia-wei - In: Journal of retailing and consumer services 75 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10014373374
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A study of consumer's online buying intention on tourism products from the perspective of perceived value and promotional strategies
Li, Wei-Chin; Chang, Kuei-Feng; Chen, Chen-Ju - In: International journal of business 28 (2023) 4, pp. 13-32
Persistent link: https://www.econbiz.de/10014468970
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Female tour leaders as advertising endorsers
Lin, Chin-tsai; Wang, Kuo-Ching; Chen, Wen-yu - In: The service industries journal 28 (2008) 9/10, pp. 1265-1275
Persistent link: https://www.econbiz.de/10003802365