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Engagement valence duality and spillover effects in online brand communities

Bowden, Jana; Conduit, Jodie; Hollebeek, Linda D.; … - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 877-897

Persistent link: https://www.econbiz.de/10011730673

The role of social capital in shaping consumer engagement within online brand communities

Bowden, Jana; Conduit, Jodie; Hollebeek, Linda D.; … - In: The handbook of communication engagement, (pp. 491-504). 2018

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Exploring the process of customer engagement, self-brand connections and loyalty

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Service relationships and the customer disengagement : engagement conundrum

Bowden, Jana; Gabbott, Mark; Naumann, Kay - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 774-806

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Negative customer engagement in emerging markets : cognitive dimension

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Consumer well-being (CWB) : conceptualisation, contextualisation and a research agenda

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When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing

Chidiac, David; Bowden, Jana - In: Journal of strategic marketing 31 (2023) 6, pp. 1178-1198

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Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis

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Identifying the initial target consumer for innovations: an integrative approach

Bowden, Jana; Corkindale, David - In: Marketing Intelligence & Planning 23 (2005) 6, pp. 562-573

Purpose – To assist marketing management in the identification and targeting of consumer innovators for novel products by selectively reviewing and integrating three separate streams of research, namely, trait theory, utility‐awareness theory and contemporary cognitive theory....

Persistent link: https://www.econbiz.de/10014945985

Making and breaking relationships on social media : the impacts of brand and influencer betrayals

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