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Non-fungible token: A systemat...
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Consumer behaviour
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A Research Agenda for Service Marketing
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ECONIS (ZBW)
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Systematic review on customer citizenship behavior : clarifying the domain and future research agenda
Mitrega, Maciej
;
Klézl, Vojtěch
;
Spáčil, Vojtěch
- In:
Journal of business research : JBR
140
(
2022
),
pp. 25-39
Persistent link: https://www.econbiz.de/10013040699
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2
The classification of online consumer reviews : a systematic literature review and integrative framework
Zheng, Lili
- In:
Journal of business research : JBR
135
(
2021
),
pp. 226-251
Persistent link: https://www.econbiz.de/10012647867
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3
Conceptualizing the electronic word-of-mouth process : what we know and need to know about eWOM creation, exposure, and evaluation
Rosario, Ana Babić
;
Valck, Kristine de
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 422-448
Persistent link: https://www.econbiz.de/10012290962
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4
Who will buy the idea of non-fungible token (NFT) marketing? : understanding consumers' psychological tendencies and value perceptions of branded NFTs
Xie, Quan
;
Muralidharan, Sidharth
;
Edwards, Steven M.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 987-1015
Persistent link: https://www.econbiz.de/10015050104
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5
Socio-demographic differences in supermarket shopper efficiency
Bogomolova, Svetlana
;
Vorobyev, Konstantin
;
Page, Bill
; …
- In:
Australasian marketing journal
24
(
2016
)
2
,
pp. 108-115
Persistent link: https://www.econbiz.de/10011527530
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6
Consumption, lifestyle and social movements
Wahlen, Stefan
;
Laamanen, Mikko
- In:
International journal of consumer studies
39
(
2015
)
5
,
pp. 397-403
Persistent link: https://www.econbiz.de/10011446117
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7
Consumers' response to really new products : a cohesive synthesis of current research and future research directions
Feurer, Sven
;
Hoeffler, Steve
;
Zhao, Min
;
Herzenstein, …
- In:
International journal of innovation management
25
(
2021
)
8
,
pp. 2150092-1-2150092-42
Persistent link: https://www.econbiz.de/10012813327
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A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
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9
Creativity in the marketing and consumer behavior literature : a structured review and a research agenda
Miceli, Gaetano
;
Raimondo, Maria Antonietta
- In:
Italian journal of marketing : ITJM
2020
(
2020
)
1
,
pp. 85-124
Persistent link: https://www.econbiz.de/10012237296
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10
The automotive industry and the increasing relevance of a consumer perspective : a research agenda
Lanzini, Pietro
- In:
International journal of automotive technology and …
18
(
2018
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10011862005
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