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A generalized model of advertised sales
Shelegia, Sandro; Wilson, Christopher - 2019
Persistent link: https://www.econbiz.de/10012206497
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The direct and reposting effects of advertorials on sales
Wang, Xia; Yu, Chunling; Dong, Lily C. - In: Frontiers of business research in China : selected … 10 (2016) 3, pp. 451-469
Persistent link: https://www.econbiz.de/10011848536
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Persuasive puffery
Chakraborty, Archishman; Harbaugh, Rick - In: Marketing science : the marketing journal of the … 33 (2014) 3, pp. 382-400
Persistent link: https://www.econbiz.de/10010370709
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Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana - AMA Summer Academic Conference <2019, Chicago, Ill.>; … - 2019
Persistent link: https://www.econbiz.de/10012486208
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The effect of firms' structural designs on advertising and personal selling returns
Lee, Ju-Yeon; Sridhar, Shrihari; Palmatier, Robert W. - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
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The role of religious advertising and personal selling in enhancing mutual fund purchase intention and sales in Pakistan : a managerial perspective
Muhammad Waqas; Mian, Sarmad Jan; Nazir, Nabila - In: Journal of Islamic marketing 14 (2023) 1, pp. 43-60
Persistent link: https://www.econbiz.de/10013536370
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Cases in consumer behavior
DeBruicker, F. S. - 1986 - 2. ed.
Persistent link: https://www.econbiz.de/10013475065
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Credence goods monopolists
Emons, Winand - 1995
Persistent link: https://www.econbiz.de/10000908157
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Optimal selling mechanisms for multiproduct monopolists : incentive compatibility in the presence of budget constraints
Klinger Monteiro, Paulo - 1997
Persistent link: https://www.econbiz.de/10000962680