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~subject:"Consumer behaviour"
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Consumer behaviour
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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1
Exploring the factors influencing consumer engagement behavior regarding short-form video advertising : a big data perspective
Xiao, Lin
;
Li, Xiaofeng
;
Zhang, Yucheng
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014240307
Saved in:
2
Involving online community customers in product innovation : the double-edged sword effect
Xie, Xuemei
;
Wang, Lijun
;
Zhang, Tao
- In:
Technovation : the international journal of …
123
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014478509
Saved in:
3
The impact of visual perspectives in advertisements on access-based products
Kou, Sining
;
Duan, Shen
;
Zhang, Yiran (Eileen)
;
Wang, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 958-971
Persistent link: https://www.econbiz.de/10014519100
Saved in:
4
A model of product compatibility introduction with consumer recognition
Wei, Yuansheng
;
Huang, Pei
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 613-629
Persistent link: https://www.econbiz.de/10012152469
Saved in:
5
Chinese consumer perceived risk and risk relievers in e-shopping for clothing
Zheng, Lili
;
Favier, Marc
;
Huang, Pei
;
Coat, Françoise
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
3
,
pp. 255-274
Persistent link: https://www.econbiz.de/10009672205
Saved in:
6
Factors influencing consumer behaviour towards store brand : a meta-analysis
Fan, Xiaojun
;
Qian, Yi
;
Huang, Pei
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 407-430
Persistent link: https://www.econbiz.de/10009562241
Saved in:
7
The effect of COVID-19 perceptions on tourists’ attitudes, safety perceptions and destination images : moderating role of information sharing
Liu, Chih-Hsing
;
Lee, Wei-Long
;
Fang, Yen-Po
;
Zhang, Yucheng
- In:
Tourism review
77
(
2022
)
5
,
pp. 1249-1261
Persistent link: https://www.econbiz.de/10013368999
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8
Examining the effect of positive online reviews on consumers' decision making : the valence framework
Xiao, Lin
;
Li, Yuan
- In:
Journal of global information management : an official …
27
(
2019
)
3
,
pp. 159-181
Persistent link: https://www.econbiz.de/10012060615
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9
Understanding consumer repurchase intention on O2O platforms : an integrated model of network externalities and trust transfer theory
Xiao, Lin
;
Fu, Bin
;
Liu, Wenlong
- In:
Service business
12
(
2018
)
4
,
pp. 731-756
Persistent link: https://www.econbiz.de/10011919763
Saved in:
10
Promoting online learners' continuance intention : an integrated flow framework
Guo, Zixiu
;
Xiao, Lin
;
Van Toorn, Christine
;
Lai, Yihong
; …
- In:
Information & management : the internat. journal of …
53
(
2016
)
2
,
pp. 279-295
Persistent link: https://www.econbiz.de/10011448523
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