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This paper examines the antecedents and consequences of product uncertainty in online marketplaces by conceptualizing the dimensions of product uncertainty - description uncertainty (identifying product characteristics), performance uncertainty (inferring product's future performance) and fit...
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Online shopping websites typically classify customers into different membership tiers in their customer relationship management systems. This study investigates the effects of membership tiers on user content generation behavior in the context of an electronic commerce marketplace that has a...
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The traditional measure of consumer surplus (CS) (willingness to pay minus price paid) is captured at the time the transaction takes place, implicitly assuming that actual quality received (ex-post) is identical to quality expected (ex-ante). However, when the exchange of goods does not occur...
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