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Consumer reactions to business-nonprofit alliances : who benefits and when?
Irmak, Caglar; Sen, Sankar; Bhattacharya, C. B. - In: Marketing letters : a journal of research in marketing 26 (2015) 1, pp. 29-42
Persistent link: https://www.econbiz.de/10010490157
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Dissecting word-of-mouth's effectiveness and how to use it as a proconsumer tool
Lang, Bodo; Lawson, Rob - In: Journal of nonprofit & public sector marketing 25 (2013) 4, pp. 374-399
Persistent link: https://www.econbiz.de/10010234739
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How preexisting beliefs and message involvement drive charitable donations : an integrated model
Van Steenburg, Eric; Spears, Nancy - In: European journal of marketing 56 (2022) 1, pp. 209-251
Persistent link: https://www.econbiz.de/10012798648
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Incorporating negative and positive word of mouth (WOM) in compartment-based epidemiology models in a not-for-profit marketing context
Wood, John Andy - In: Journal of marketing analytics : JMA 9 (2021) 3, pp. 199-209
Persistent link: https://www.econbiz.de/10012614793
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The moral disillusionment model of organizational transgressions : ethical transgressions trigger more negative reactions from consumers when committed by nonprofits
Hornsey, Matthew J.; Chapman, Cassandra M.; Mangan, Heidi; … - In: Journal of business ethics : JBE 172 (2021) 4, pp. 653-671
Persistent link: https://www.econbiz.de/10012617988
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Scaling social impact : marketing to grow nonprofit solutions
Nardini, Gia; Bublitz, Melissa G.; Butler, Caitlin; … - In: Journal of public policy & marketing 41 (2022) 3, pp. 254-276
Persistent link: https://www.econbiz.de/10013256505
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Factors affecting donations in U.S. retail stores : a conceptual framework
Savas, Selen - In: Journal of retailing and consumer services 33 (2016), pp. 178-185
Persistent link: https://www.econbiz.de/10011598739
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Global cause awareness : tracking awareness through electronic word of mouth
Davis, Lenita; Rountree, Melissa Markley; Davis, Jullet A. - In: Journal of nonprofit & public sector marketing 28 (2016) 3, pp. 252-272
Persistent link: https://www.econbiz.de/10011591276
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To profit or not to profit? : the role of greed perceptions in consumer support for social ventures
Lee, Saerom; Bolton, Lisa E.; Winterich, Karen Page - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 853-876
Persistent link: https://www.econbiz.de/10011780572
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The new face of philanthropy : the role of intrinsic motivation in millennials’ attitudes and intent to donate to charitable organizations
Gorczyca, Matthew; Hartman, Rosanne L. - In: Journal of nonprofit & public sector marketing 29 (2017) 4, pp. 415-433
Persistent link: https://www.econbiz.de/10011783980