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The CSR spillover effect on consumer responses to advertised reference price promotion

Lin, Chih-Huang; Lii, Yuan-Shuh; Ding, May-Ching - In: Administrative Sciences : open access journal 12 (2022) 1, pp. 1-13

This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the manipulation of ARP and CSR contribution...

Persistent link: https://www.econbiz.de/10012817828

How effective are your CSR messages? : the moderating role of processing fluency and construal level

Zhang, Lu - In: International journal of hospitality management 41 (2014), pp. 56-62

Persistent link: https://www.econbiz.de/10010403105

CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media

Youn, Song-yi; Cho, Eunjoo - In: Journal of fashion marketing and management 26 (2022) 3, pp. 516-533

Persistent link: https://www.econbiz.de/10013384546

Hartmann, Monika; Klink, Jeanette; Simons, Johannes - In: Food policy : economics planning and politics of food … 52 (2015), pp. 108-114

Persistent link: https://www.econbiz.de/10011379234

Social responsibility and its differential effects on the retailers' portfolio of private label brands

Tofighi, Maryam; Bodur, H. Onur - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 301-313

Persistent link: https://www.econbiz.de/10011298836

A history for consumption ethics

Newholm, Terry; Newholm, Sandra; Shaw, Deirdre - In: Business history 57 (2015) 2, pp. 290-310

Persistent link: https://www.econbiz.de/10011342143

Do CSR actions in retailing really matter for young consumers? : a study in France and Norway

Loussaïef, Leïla; Cacho-Elizondo, Silvia; Pettersen, … - In: Journal of retailing and consumer services 21 (2014) 1, pp. 9-17

Persistent link: https://www.econbiz.de/10010233551

What makes an effective CSR program? : an analysis of the constructs of a cause-related participant sport sponsorship event

Sung, Minjung; Yi, U-yŏng - In: International journal of sports marketing & sponsorship 17 (2016) 1, pp. 56-77

Persistent link: https://www.econbiz.de/10011557413

Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation

Ailawadi, Kusum L.; Neslin, Scott A.; Luan, Y. Jackie; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 156-167

Persistent link: https://www.econbiz.de/10010400710

Corporate social responsibility and brand advocacy in business-to-business market : the mediated moderating effect of attribution

Pai, Da Chang; Lai, Chi-Shiun; Chiu, Chih-Jen; Yang, … - In: Journal of business ethics : JOBE 126 (2015) 4, pp. 685-696

Persistent link: https://www.econbiz.de/10010481709

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