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Understanding non-fungible tokens (NFTs) : insights on consumption practices and a research agenda
Alkhudary, Rami; Belvaux, Bertrand; Guibert, Nathalie - In: Marketing letters : a journal of research in marketing 34 (2023) 2, pp. 321-336
Persistent link: https://www.econbiz.de/10014333967
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How can non-fungible tokens bring value to brands
Colicev, Anatoli - In: International journal of research in marketing : IJRM ; … 40 (2023) 1, pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
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Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli; Colicev, Anatoli - In: Journal of business research : JBR 160 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014293967
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New product design : concept, measurement, and consequences
Homburg, Christian; Schwemmle, Martin; Kuehnl, Christina - In: Journal of marketing 79 (2015) 3, pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
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The space-to-product ratio effect : how interstitial space influences product aesthetic appeal, store perceptions, and product preference
Sevilla, Julio; Townsend, Claudia - In: Journal of marketing research : JMR 53 (2016) 5, pp. 665-681
Persistent link: https://www.econbiz.de/10011600521
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Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik; Brasel, S. Adam - In: Journal of marketing research : JMR 53 (2016) 4, pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
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Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio; Meyer, Robert J. - In: Journal of marketing 84 (2020) 4, pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
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Design antecedents of telepresence in virtual service environments
Orth, Ulrich R.; Lockshin, Lawrence S.; Spielmann, Nathalie - In: Journal of service research 22 (2019) 2, pp. 202-218
Persistent link: https://www.econbiz.de/10012007447
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Desire for Visual Aesthetics (DVA) in the store environment : concept and measurement
Saran, Anshu; Kalliny, Morris; Minor, Michael - In: Journal of promotion management : JPM 23 (2017) 1, pp. 45-61
Persistent link: https://www.econbiz.de/10011729459
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It's too pretty to use! : when and how enhanced product aesthetics discourage usage and lower consumption enjoyment
Wu, Freeman; Samper, Adriana; Morales, Andrea C.; … - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 651-672
Persistent link: https://www.econbiz.de/10011755406