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~subject:"Consumer behaviour"
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Underscoring trainer's lack of...
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Consumer behaviour
Konsumentenverhalten
15
Professional sports
10
Profisport
10
Sport
9
Sports
9
Institutional economics
7
Institutionenökonomik
7
Higher education institution
5
Hochschule
5
Purchase intention
5
Sportmarketing
5
Sports marketing
5
Customer satisfaction
4
Football
4
Fußball
4
Institutional work
4
Kundenzufriedenheit
4
Sponsoring
4
Sponsorship
4
Sport event
4
Sportveranstaltung
4
Virtual reality
4
institutional theory
4
Arbeitszufriedenheit
3
Brand image
3
Dienstleistungsqualität
3
Fitness service provider
3
Institutional logics
3
Intercollegiate athletics
3
Job satisfaction
3
Markenimage
3
Neue Institutionenökonomik
3
New institutional economics
3
Personality psychology
3
Persönlichkeitspsychologie
3
Service quality
3
USA
3
United States
3
Virtuelle Realität
3
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14
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English
15
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Lee, Hyun-Woo
11
Kim, Sanghoon
6
Park, Sangchul
6
Ahn, Sungsook
3
Uhm, Jun-Phil
3
Do, Chanwook
2
Magnusen, Marshall
2
Barnhill, Christopher R.
1
Bennett, Gregg
1
Chang, Kun
1
Chiu, Weisheng
1
Cho, Heetae
1
Gipson, Christina
1
Han, Jin Wook
1
Inoue, Yuhei
1
Kim, Dong-Kyu
1
Kim, Jun Woo
1
Kim, Minjung
1
Kim, Yu Kyoum
1
Nite, Calvin
1
Yu, Ho Yeol
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Journal of retailing and consumer services
5
International journal of sports marketing & sponsorship
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Journal of service theory and practice
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
15
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1
When does highlighting effort or talent in fitness service providers' performance lead to customer compliance? : The role of customers' implicit mindset
Park, Sangchul
;
Lee, Hyun-Woo
;
Nite, Calvin
- In:
Journal of service theory and practice
33
(
2023
)
1
,
pp. 89-109
Persistent link: https://www.econbiz.de/10014301945
Saved in:
2
Emphasizing effort vs talent in personal trainers' performance : consumption response of personal fitness training customers
Park, Sangchul
;
Lee, Hyun-Woo
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 359-374
Persistent link: https://www.econbiz.de/10014331417
Saved in:
3
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
4
Understanding the effect of art infusion type on retail product shopping : an attention to the intervening role of customers' financial wealth
Park, Sangchul
;
Kim, Sanghoon
;
Ahn, Sungsook
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014239829
Saved in:
5
The role of consumers' construal level in art-infusion-type effect on retail product evaluation
Park, Sangchul
;
Kim, Sanghoon
;
Ahn, Sungsook
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014303221
Saved in:
6
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
7
Effect of background music and hierarchy-of-effects in watching women's running shoes advertisements
Uhm, Jun-Phil
;
Lee, Hyun-Woo
;
Han, Jin Wook
;
Kim, Dong-Kyu
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10012797835
Saved in:
8
Satellite fans : does sport nostalgia influence purchase intention toward sponsors' products?
Cho, Heetae
;
Lee, Hyun-Woo
;
Chiu, Weisheng
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648958
Saved in:
9
Experience of spectator flow and perceived stadium atmosphere : moderating role of team identification
Lee, Hyun-Woo
;
Gipson, Christina
;
Barnhill, Christopher R.
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
2
,
pp. 87-98
Persistent link: https://www.econbiz.de/10011716608
Saved in:
10
Meta-analytic review of sport consumption: factors affecting attendance to sporting events
Kim, Yu Kyoum
;
Magnusen, Marshall
;
Kim, Minjung
;
Lee, …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 117-134
Persistent link: https://www.econbiz.de/10012153229
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