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Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune; Kim, Youn-Kyung - In: Journal of retailing and consumer services 29 (2016), pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
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Exploring the level of sustainability awareness among consumers within the fast-fashion clothing industry : a dual business and consumer perspective
Papadopoulou, Maria; Papasolomou, Ioanna; Thrassou, Alkis - In: Competitiveness review : CR 32 (2022) 3, pp. 350-375
Persistent link: https://www.econbiz.de/10013429398
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Perception of consumers' awareness about sustainability of fashion brands
Mandarić, Doroteja; Hunjet, Anica; Kozina, Goran - In: Journal of risk and financial management : JRFM 14 (2021) 12, pp. 1-14
research, differences were found between sexes in the perception of their own awareness of sustainability in fashion, where … women consider their own awareness to be higher than men’s. The perception of fashion sustainability awareness in women … these studies provide a better understanding of one’s own perception of awareness in terms of fashion sustainability and …
Persistent link: https://www.econbiz.de/10012799170
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An explorative study and comparison between companies’ and customers’ perspectives in the sustainable fashion industry
Puspita, Henny; Chae, Heeju - In: Journal of global fashion marketing : JGfM 12 (2021) 2, pp. 133-145
Persistent link: https://www.econbiz.de/10012500711
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Consumer interpretations of fashion sustainability terminology communicated through labelling
Ritch, Elaine L. - In: Journal of fashion marketing and management 26 (2022) 5, pp. 741-758
Persistent link: https://www.econbiz.de/10013555029
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Sustainable style without stigma : can norms and social reassurance influence secondhand fashion recommendation behavior among Gen Z?
Boyer, Sophia; Jiang, Ziyou; Lyu, Jewon - In: Journal of global fashion marketing : JGfM 15 (2024) 3, pp. 341-356
Persistent link: https://www.econbiz.de/10015051281
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An exploration of consumers' perceptions towards sustainable fashion : a qualitative study in the UK
Lai, Zhen; Henninger, Claudia E.; Alevizou, Panayiota J. - In: Sustainability in fashion : a cradle to upcycle approach, (pp. 81-101). 2017
Persistent link: https://www.econbiz.de/10012220602
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The impact of fashion brand sustainability on consumer purchasing decisions
Mandarić, Doroteja; Hunjet, Anica; Vuković, Dijana - In: Journal of risk and financial management : JRFM 15 (2022) 4, pp. 1-17
respondents with purchasing power to examine their perception, awareness of, and attitudes towards sustainability and eco-fashion …The focus of this confirmatory research was on consumer attitudes towards the sustainability of fashion brands and how … that participants have a positive attitude towards the sustainability of fashion brands. Moreover, a positive correlation …
Persistent link: https://www.econbiz.de/10013273094
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Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
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Intenationalisation strategy of iconic Malaysian high fashion brands
Loo, Benaliza Kung-ying; Hackley, Christopher E. - In: Qualitative market research : an international journal 16 (2013) 4, pp. 406-420
Persistent link: https://www.econbiz.de/10010127851