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Consumers' willingness to pay for fish with a low allergenic potential
Pereira, Luis Nobre; Mendes, Júlio; Schrama, Denise; … - In: Journal of international food & agribusiness marketing 34 (2022) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10012821716
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Consumer willingness to pay for green food in Malaysia
Golnaz Rezai; Phuah Kit Teng; Zainalabidin Mohamed; Mad … - In: Journal of international food & agribusiness marketing … 25 (2013), pp. 1-18
Persistent link: https://www.econbiz.de/10010213400
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Worth the price of admission? : the mediating effect of perceived value on ticket purchase intention
Drayer, Joris; Shapiro, Stephen L.; Dwyer, Brendan - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 1, pp. 44-57
Persistent link: https://www.econbiz.de/10011919181
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Vietnamese consumers' willingness to pay for safe pork in Hanoi
Hao Thi Nguyen; Quoc Chinh Nguyen; Kabango, Amon Ngasha; … - In: Journal of international food & agribusiness marketing 31 (2019) 4, pp. 378-399
Persistent link: https://www.econbiz.de/10012181001
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Estimation of willingness-to-pay : theory, measurement, application
Breidert, Christoph - 2006 - 1. Aufl.
Klappentext: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned...
Persistent link: https://www.econbiz.de/10003301735
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Pricing decisions for innovative and established products
Blatter, David - 2011
Persistent link: https://www.econbiz.de/10009522545
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New wine from old grapes : innovation in the eco-friendly B2C space
Chaudhuri, Malika; Calantone, Roger J.; Randhawa, Praneet - In: Journal of international consumer marketing 27 (2015) 2, pp. 99-122
Persistent link: https://www.econbiz.de/10010513840
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The role of knowledge in choice, valuation, and outcomes for multi-attribute goods
Gustafson, Christopher R. - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 33-43
Persistent link: https://www.econbiz.de/10011415788