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Consumer animosity, economic hardship, and normative influence : how do they affect consumers' purchase intention?
Huang, Yu-an; Phau, Ian; Lin, Chad - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 909-937
Persistent link: https://www.econbiz.de/10008650645
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Idol attachment and human brand loyalty
Huang, Yu-an; Lin, Chad; Phau, Ian - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
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I worship, so I download? : idol worship, music purchase and piracy be young consumers in Taiwan
Huang, Yu-An; Lin, Chad; Su, Hung-jen; Tung, Mei-Lien - In: Asia Pacific journal of marketing and logistics 27 (2015) 1, pp. 99-126
Persistent link: https://www.econbiz.de/10010508355
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Animosity within borders : the mediating roles of regional identification and perceived discrimination on regional media preference
Huang, Yu-An; Lin, Chad; Yen, Dorothy A. - In: Asia Pacific journal of marketing and logistics 27 (2015) 5, pp. 692-716
Persistent link: https://www.econbiz.de/10011478832
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How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian; Cheong, Edith - In: Journal of international consumer marketing 21 (2009) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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Young consumers' evaluations of diffusion brands
Phau, Ian; Cheong, Edith - In: Young consumers : insight and ideas for responsible … 10 (2009) 3, pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
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To buy or not to buy a "counterfeit" Ralph Lauren polo shirt : the role of lawfulness and legality toward purchasing counterfeits
Phau, Ian; Sequeira, Marishka; Dix, Steve - In: Asia-Pacific journal of business administration 1 (2009) 1, pp. 68-80
Persistent link: https://www.econbiz.de/10003915451
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Consumers' willingness to knowingly purchase counterfeit products
Phau, Ian; Sequeira, Marishka; Dix, Steve - In: Direct marketing : an international journal 3 (2009) 4, pp. 262-281
Persistent link: https://www.econbiz.de/10003935938
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Young consumers' motives for using SMS and perceptions towards SMS advertising
Phau, Ian; Teah, Min - In: Direct marketing : an international journal 3 (2009) 2, pp. 97-108
Persistent link: https://www.econbiz.de/10003936993
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Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen; Phau, Ian - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 354-367
Persistent link: https://www.econbiz.de/10003971189