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Measuring and Quantifying Lifestyles and Their Impact on Public Choices : The Case of Professional Football in Munich
Ahlfeldt, Gabriel M. - 2017
Lifestyle data are rarely used in multivariate economic and social studies because the data describe the probability of … having a categorical attribute. We propose a novel conversion of lifestyle data into metric scale values. Examining the 2001 … referendum on the Allianz-Arena in Munich, our analysis demonstrates that refined indicators of value and strata orientation …
Persistent link: https://www.econbiz.de/10012956174
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Consumer lifestyles and adoption of high-technology products : a case of South Korea
Lee, Hyun-joo; Lim, Heejin; Jolly, Laura D.; Lee, Jieun - In: Journal of international consumer marketing 21 (2009) 2, pp. 153-167
Persistent link: https://www.econbiz.de/10003890769
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Relationships between lifestyle of health and sustainability and healthy food choices for seniors
Kim, Myung-Ja; Lee, Choong-Ki; Kim, Woo Gon; Kim, Joung-man - In: International journal of contemporary hospitality management 25 (2013) 4, pp. 558-576
Persistent link: https://www.econbiz.de/10009761374
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The impact of life events on perceived financial stress, clothing-specific lifestyle, and retail patronage : the recent IMF economic crisis in Korea
Shim, Soyeon; Cho, Pil Gyo - In: Family and consumer sciences research journal 29 (2000) 1, pp. 19-47
Persistent link: https://www.econbiz.de/10001522356
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Development direction research of Korean lifestyle brands through analysis for global lifestyle brands : focused on the trend analysis
Oh, Soojin; Han, Youjin; Kwon, Keunhee; Nah, Ken - In: International business and economics research journal 15 (2016) 2, pp. 41-53
Persistent link: https://www.econbiz.de/10011701211
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Consumers' cultural identity under glocalization : Vietnamese consumers' global and national identities and their cross-cultural consumption
Choo, Ho Jung; Lee, Ha Kyung; Xie, Jiali - In: Asia Pacific journal of marketing and logistics 35 (2023) 5, pp. 1052-1074
Persistent link: https://www.econbiz.de/10014285963
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Gender differences on the effect of CSR engagement on team attitude and loyalty : a case study of a professional soccer club in Korea
Kim, Ki Tak; Kwak, Dae Hee; Babiak, Kathy - In: International journal of sport management and marketing … 16 (2015) 1/2, pp. 92-111
Persistent link: https://www.econbiz.de/10011550867
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The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products
Ko, Yong Jae; Kim, Kyoungtae; Claussen, Cathryn L.; … - In: International journal of sports marketing & sponsorship 9 (2007/08) 2, pp. 79-94
Persistent link: https://www.econbiz.de/10003678103
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The effect of perceived CSR on team identification and team loyalty in professional football in Korea
Park, Jongchul; Kerr, Shane; Kim, Il-Gwang - In: International journal of sport management and marketing … 18 (2018) 6, pp. 535-554
Persistent link: https://www.econbiz.de/10011989768
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From sensation to emotion : a neuromarketing study of sport sponsorship effects
Lee, Sanghak; Kim, Kitae; Hyun, Yong J.; Park, Byungho - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 2, pp. 99-115
Persistent link: https://www.econbiz.de/10014635121