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The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien; Karg, Adam; Turner, Paul - In: Journal of sport management : the official journal of … 34 (2020) 5, pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
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Generating insight from customer data
Messenger, Steve - In: The European retail digest : the authoritative guide to … 56 (2007/08), pp. 45-47
Persistent link: https://www.econbiz.de/10003704187
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The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
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Retail managers' perpectives on the effectiveness of corporate e-personalisation initatives
Smith, Alan D. - In: International journal of business information systems : … 8 (2011) 3, pp. 211-246
Persistent link: https://www.econbiz.de/10009312592
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Balancing customer privacy, secrets, and surveillance : insights and management
Plangger, Kirk; Watson, Richard T. - In: Business horizons 58 (2015) 6, pp. 625-633
Persistent link: https://www.econbiz.de/10011392835
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The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - 2012
We estimate the joint impact of the frequency reward and customer tier components of a loyalty program on customer behavior and resultant sales. We provide an integrated analysis of a loyalty program incorporating customers' purchase and cash-in decisions, points pressure and rewarded behavior...
Persistent link: https://www.econbiz.de/10009724866
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Self-disclosure
Weijo, Henri - In: The Routledge companion to digital consumption, (pp. 346-355). 2013
Persistent link: https://www.econbiz.de/10009690720
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Which brand purchasers are lost to counterfeiters? : an application of new data fusion approaches
Qian, Yi; Xie, Hui - In: Marketing science : the marketing journal of the … 33 (2014) 3, pp. 437-448
Persistent link: https://www.econbiz.de/10010370700
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Improving customer retention management through cost-sensitive learning
Coussement, Kristof - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
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The 2013 Customer Intimacy Index
Wood, Andy - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 64-70
Persistent link: https://www.econbiz.de/10010256405