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Keeping up with The Joneses : stealth, secrets, and duplicity in marketing relationships
Pehlivan, Ekin; Berthon, Pierre R.; Hughes, Mine Üçok; … - In: Business horizons 58 (2015) 6, pp. 591-598
Persistent link: https://www.econbiz.de/10011392824
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Islamic marketing and branding : thinking outside the box
Boulanouar, Aisha Wood - In: International journal of islamic marketing and branding 1 (2015) 2, pp. 123-130
Persistent link: https://www.econbiz.de/10011546794
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Sensory stimulation for sensible consumption : multisensory marketing for e-tailing of ethical brands
Yoganathan, Vignesh; Osburg, Victoria-Sophie; Akhtar, … - In: Journal of business research : JBR 96 (2019), pp. 386-396
Persistent link: https://www.econbiz.de/10011981085
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Products for conscious consumers : developing, marketing and selling ethical products
Ogunyemi, Kemi (ed.); Burgal, Vanessa (ed.) - 2022 - First edition
Persistent link: https://www.econbiz.de/10013502724
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Agritourism consumers' participation in wine tasting events : an econometric analysis
Govindasamy, Ramu; Kelley, Kathleen - In: International journal of wine business research : IJWBR 26 (2014) 2, pp. 120-138
Persistent link: https://www.econbiz.de/10010387276
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The influence of social media celebrity endorsement on beer and wine purchase behaviour
Calvo-Porral, Cristina; Rivaroli, Sergio; … - In: International journal of wine business research 35 (2023) 3, pp. 390-412
Persistent link: https://www.econbiz.de/10014335884
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Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma; Lawlor, Margaret-Anne; Brady, Mairead - In: International journal of advertising : the review of … 41 (2022) 1, pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
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Business process automation in Greek telecommunications companies and marketing strategies
Katsonis, Nikolaos; Sfakianakis, Michael - In: International journal of electronic customer … 10 (2016) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
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Marketing between goals realisation and ethics adherence : a consumer loyalty approach
Bensalah, Abderrezak - In: International journal of social entrepreneurship and … 2 (2013) 4, pp. 346-360
Persistent link: https://www.econbiz.de/10010337170
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Ethics and Biopower in Neuromarketing : A Framework for an Ethical Approach to Marketing
Penrod, Joshua - 2023
marketing ethics and appeals to researchers of consumer psychology, business ethics, and public policy. Joshua Penrod is an …This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging … codes of conduct for marketing practices using neuroscientific methods. The use of neuroscience, particularly in commercial …
Persistent link: https://www.econbiz.de/10013504620