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Dishsoap for clean water: how the design of everyday objects can promote happiness

Matychak, Xanthe - 2007

This project began with the question: What keeps us from achieving sustainable happiness, happiness for ourselves and future generations?I have chosen to focus on the citizen/consumer conflict which occurs when our consumer choices are incongruous with our moral obligations to society. This...

Persistent link: https://www.econbiz.de/10009459254

Signaling quality : an examination of the effects of marketing and nonmarketing-controlled singals on perceptions of automotive brand quality

Akdeniz, M. Billur; Calantone, Roger J.; Voorhees, Clay M. - In: The journal of product innovation management : an … 31 (2014) 4, pp. 728-743

Persistent link: https://www.econbiz.de/10010375906

Developing marketing strategies to increase vegetable consumption

Darian, Jean C.; Tucci, Louis - In: The journal of consumer marketing 30 (2013) 5, pp. 427-435

Persistent link: https://www.econbiz.de/10009788869

Credence attributes of agricultural and food products and their implications on marketing

Daniloska, Nataša - In: Economic development : journal of the Institute of … 16 (2014) 3, pp. 89-102

Persistent link: https://www.econbiz.de/10010482462

Neuproduktvorankündigungen : theoretische und empirische Analyse der Risikowahrnehmung von Konsumenten

Michaelis, Anne - 2016

Produktinnovationen sind für Unternehmen von großer Bedeutung für deren langfristige Existenzsicherung. So ist fast die Hälfte aller deutschen Unternehmen innovationstätig und verfügt über hohe Innovationsausgaben. Den hohen Innovationsausgaben stehen hohe Misserfolgsquoten gegenüber....

Persistent link: https://www.econbiz.de/10011477964

Consumer preferences for banking technologies by age groups

Harris, Michael; Cox, K. Chris; Musgrove, Carolyn Findley; … - In: The international journal of bank marketing : IJBM 34 (2016) 4, pp. 587-602

Persistent link: https://www.econbiz.de/10011594035

Country of origin effect : looking back and moving forward

Cheah, Isaac (ed.); Phau, Ian (ed.); Aiello, Gaetano (ed.) - 2019

Persistent link: https://www.econbiz.de/10011987286

Introduction: Country of origin effect : looking back and moving forward

Cheah, Isaac; Phau, Ian; Aiello, Gaetano - In: Country of origin effect : looking back and moving forward, (pp. 1-2). 2019

Persistent link: https://www.econbiz.de/10012008484

Online vs traditional: marketing challenge in the telecom market in Bosnia and Herzegovina

Tarik, Zaimovic; Adnan, Sutrovic - In: Economic review : journal of economics & business 16 (2018) 1, pp. 45-57

Understanding consumer behavior in media advertising enables companies to effectively direct marketing activities …, integrated marketing communication consists of messages sent to consumers using a set of various marketing instruments. The … attention to the marketing messages sent over the online media. Social networks are the marketing communication medium preferred …

Persistent link: https://www.econbiz.de/10012012589

Marketing X-Plus : der Einfluss des Alters auf die Präferenzen für Neuerungen und Abwechslung im Konsum von Fast Moving Consumer Goods

Landschulze, Sebastian - 2009

Persistent link: https://www.econbiz.de/10011365516