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Customer Relationship Management (CRM) is not a new topic, but the advent of technologybased CRM solutions has enabled companies to deal better on an individual level andmore efficiently with their large customer base. Seeing the benefits of this competitiveadvantage many companies have...
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In spite of the rapid growth and internalization of banking services in particular, managers first need to correctly identify the antecedents of what the local consumer perceives as service quality and its link to service climate, thus the strengths of this relationship would be beneficial as a...
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In the increasingly competitive world of retail banking, organizations are focusing their attention on customer service as a means of increasing customer loyalty and retention. With this goal of increasing customer retention, the link between the attitudes of the service provider (employee...
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Thesis (DBA(DoctorateofBusinessAdministration)--University of South Australia, 2005.
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