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~subject:"Content Management"
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Content Management
Delphi
180
Delphi technique
64
Delphi-Methode
64
Internet marketing
53
Online-Marketing
53
Social Web
47
Social web
47
content marketing
47
Consumer behaviour
30
Konsumentenverhalten
30
Brand management
29
Markenführung
29
Beziehungsmarketing
28
Relationship marketing
28
Content marketing
25
Content Marketing
20
Content management
20
Marketing management
19
Marketingmanagement
19
Marketing
16
Social media
15
Lieferkette
13
Supply chain
13
digital marketing
12
social media
10
AHP approach
9
AHP-Verfahren
9
Brand
9
Brand image
9
Fuzzy sets
9
Fuzzy-Set-Theorie
9
Innovation
9
Markenartikel
9
Markenimage
9
Sustainable development
9
branded content
9
Advertising
8
B-to-B-Marketing
8
Branded content
8
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Undetermined
13
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4
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Article
19
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1
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18
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English
20
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Chan-Olmsted, Sylvia M.
2
Pažėraitė, Aušra
2
Repovienė, Rūta
2
Barnea, Uri
1
Besbes, Omar
1
Brandão, Amélia Maria Pinto da Cunha
1
Bubphapant, Jitpisut
1
Calder, Bobby J.
1
Castillo-Abdul, Bárbara
1
Chigada, Joel Mugove
1
Corporan, Juan
1
Creevey, Dean
1
Einwiller, Sabine
1
Evans, Geraint
1
Granfield, Matt
1
Gur, Yonatan
1
Hirschfelder, Benedikt
1
Jansen, Bernard J.
1
Jung, Soon-Gyo
1
Kidney, Etain
1
Maintz, Julia
1
Malthouse, Edward Carl
1
Mehta, Glenn
1
Meyer, Robert J.
1
Mortimer, Kathleen
1
Nave, Gideon
1
Romero-Rodriguez, Luis M.
1
Salminen, Joni
1
Sander, Verena
1
Singh, Priyanka
1
Somerfield, Kardi
1
Sołoducha, Krzysztof
1
Stürmer, Lina
1
Uzunoglu, Ebru
1
Wang, Rang
1
Wang, Wei-Lin
1
Wolter, Lisa-Charlotte
1
Xiao, Min
1
Yoganathan, Vignesh
1
Zaumseil, Fabienne
1
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Universität Bremen
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International journal of internet marketing and advertising : IJIMA
3
Cross-cultural exposure and connections : intercultural learning for global citizenship
1
European research studies
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of business research : JBR
1
Journal of digital banking
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of media business studies
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Manufacturing & service operations management : M & SOM
1
Organizations and markets in emerging economies
1
The journal of management development
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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1
Content marketing strategy of branded YouTube channels
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
Saved in:
2
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
3
Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
Romero-Rodriguez, Luis M.
;
Castillo-Abdul, Bárbara
- In:
The journal of management development
42
(
2023
)
6
,
pp. 425-435
Persistent link: https://www.econbiz.de/10014332115
Saved in:
4
Optimization in online content recommendation services : beyond click-through rates
Besbes, Omar
;
Gur, Yonatan
;
Zeevi, Assaf
- In:
Manufacturing & service operations management : M & SOM
18
(
2016
)
1
,
pp. 15-33
Persistent link: https://www.econbiz.de/10011437902
Saved in:
5
The importance of electronic word-of-mouth on consumer perception of content marketing
Hirschfelder, Benedikt
;
Chigada, Joel Mugove
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 184-198
Persistent link: https://www.econbiz.de/10012227533
Saved in:
6
Crossing borders with content marketing
Singh, Priyanka
- In:
Cross-cultural exposure and connections : intercultural …
,
(pp. 243-260)
.
2021
Persistent link: https://www.econbiz.de/10012270598
Saved in:
7
Machine learning approach to auto-tagging online content for content marketing efficiency : a comparative analysis between methods and content type
Salminen, Joni
;
Yoganathan, Vignesh
;
Corporan, Juan
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 203-217
Persistent link: https://www.econbiz.de/10012103246
Saved in:
8
Tracking content marketing performance using web analytics : tools, metrics, and data privacy implications
Maintz, Julia
;
Zaumseil, Fabienne
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 170-182
Persistent link: https://www.econbiz.de/10012105487
Saved in:
9
B2B content marketing for professional services : in-person versus digital contacts
Wang, Wei-Lin
;
Malthouse, Edward Carl
;
Calder, Bobby J.
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 160-168
Persistent link: https://www.econbiz.de/10012107704
Saved in:
10
"Essays on the role of content in digital marketing communications"
Sander, Verena
-
2019
Persistent link: https://www.econbiz.de/10012110455
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