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Climate change is a problem corporate communications professionals must address
Freimond, Chris - In: Corporate social responsibility, (pp. 101-105). 2009
Persistent link: https://www.econbiz.de/10003858554
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A brand of enlightenment
Ind, Nicholas - 2009
Persistent link: https://www.econbiz.de/10003785220
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Do firms practice what they preach? : the relationship between mission statements and stakeholder management
Bartkus, Barbara R.; Glassman, Myron - In: Leading organizations : perspectives for a new era, (pp. 297-306). 2010
Persistent link: https://www.econbiz.de/10003947867
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Activism, risk, and communicational politics : Nike and the sweatshop problem
Knight, Graham - 2009
Persistent link: https://www.econbiz.de/10003919722
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Corporate branding and issues management : integrating two concepts to enhance corporate reputation
Einwiller, Sabine; Ingenhoff, Diana - In: Kommunikationsmanagement im Wandel : Beiträge aus 10 …, (pp. 249-269). 2008
Persistent link: https://www.econbiz.de/10003719746
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The impact of parent brand attribute associations and affect on brand extension evaluation
Bhat, Sobodh; Reddy, Srinivas K. - 2010
Persistent link: https://www.econbiz.de/10003924420
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Measuring corporate social responsibility
Márquez, Antonio; Fombrun, Charles J. - 2009
Persistent link: https://www.econbiz.de/10003784921