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Global marketing strategy : an executive digest

Schlegelmilch, Bodo B. - 2016

Persistent link: https://www.econbiz.de/10014011549

"‘Why don’t consumers care about CSR?"’ : a qualitative study exploring the role of CSR in consumption decisions

Öberseder, Magdalena; Schlegelmilch, Bodo B.; Gruber, … - In: Journal of business ethics : JOBE 104 (2011) 4, pp. 449-460

Persistent link: https://www.econbiz.de/10009426805

Corporate philanthropy and ethicality : two opposing notions?

Schlegelmilch, Bodo B.; Szőcs, Ilona - In: Handbook on ethics and marketing, (pp. 317-353). 2015

Persistent link: https://www.econbiz.de/10011302044

CSR practices and consumer perceptions

Öberseder, Magdalena; Schlegelmilch, Bodo B.; Murphy, … - In: Journal of business research : JBR 66 (2013) 10, pp. 1839-1851

Persistent link: https://www.econbiz.de/10009772360

Corporate social responsibility and corporate social irresponsibility : introduction to a special topic section

Murphy, Patrick E.; Schlegelmilch, Bodo B. - In: Journal of business research : JBR 66 (2013) 10, pp. 1807-1813

Persistent link: https://www.econbiz.de/10009772366

Linking cause assessment, corporate philanthropy, and corporate reputation

Szőcs, Ilona; Schlegelmilch, Bodo B.; Rusch, Thomas; … - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 376-396

Persistent link: https://www.econbiz.de/10011489081

MNEs' regional headquarters and their CSR agenda in the African context

Gruber, Verena; Schlegelmilch, Bodo B. - In: International marketing review 32 (2015) 5, pp. 576-602

Persistent link: https://www.econbiz.de/10011507120

Consumers' perceptions of corporate social responsibility : scale development and validation

Öberseder, Magdalena; Schlegelmilch, Bodo B.; Murphy, … - In: Journal of business ethics : JOBE 124 (2014) 1, pp. 101-115

Persistent link: https://www.econbiz.de/10010424763

Global Marketing Strategy : An Executive Digest

Schlegelmilch, Bodo B. - 2022 - 2nd ed. 2022.

1. Marketing Strategy: A Global Discipline -- 2. The Global Marketing Environment -- 3. Selecting and Entering Global Markets -- 4. Balancing Global Synergies and Local Responsiveness -- 5. Steps in Developing Global Marketing Strategies -- 6. Segmenting Targeting and Positioning in Global...

Persistent link: https://www.econbiz.de/10012821399

Moral licensing and moral cleansing applied to company-NGO collaborations in an online context

Schlegelmilch, Bodo B.; Simbrunner, Philipp - In: Journal of business research : JBR 95 (2019), pp. 544-552

Persistent link: https://www.econbiz.de/10011980423