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Consumer responses to brand communications involving COVID-19

Hesse, Andreas; Niederle, Franziska; Schön, Laura; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 17/18, pp. 1783-1814

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Strategic communication in MBA curricula : a qualitative study of student outcomes

Rennie, Kathleen D.; Byrum, Kristie; Tidwell, Matt; … - In: Journal of management education : a publication of the … 42 (2018) 5, pp. 594-617

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CSR communications strategies through social media and influence on e-reputation : an exploratory study

Dutot, Vincent; Galvez, Eva Lacalle; Versailles, David W. - In: Management decision : MD 54 (2016) 2, pp. 363-389

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Fortune 1000 communication strategies on Facebook and Twitter

Tao, Weiting; Wilson, Christopher - In: Journal of communication management : an international … 19 (2015) 3, pp. 208-223

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Do strategy and content matter? : restaurant firms' corporate social responsibility communication on Twitter : a social network theory perspective

Sung, Kyong Sik; Tao, Chen-Wei (Willie); Slevitch, Lisa - In: Tourism and hospitality research : THR 23 (2023) 2, pp. 200-212

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Communication management on social networking sites : Stakeholder motives and usage types of corporate Facebook, Twitter and YouTube pages

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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence

Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.); … - 2022

Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4 … Firms in Ghana: A Per-spective of Attribution Theory -- 8. Using Social Media Communication to Enact Brand Purpose During A … -- 10. Analyzing the Use of Social Media Communication Strategies in Indonesia and Malaysia: Insights and Implications -- 11 …