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Green, social and profitable - the role of front end of innovation decision making in achieving more sustainable new products

Ehling, Kathrin - In: Managing innovation in a global and digital world : …, (pp. 305-319). 2020

Persistent link: https://www.econbiz.de/10012222498

Building corporate reputation through consumer responses to green new products

Pritchard, Mark; Wilson, Theresa - In: The journal of brand management : an international journal 25 (2018) 1, pp. 38-52

Persistent link: https://www.econbiz.de/10011875597

Sustainable new product commercialisation : from Blue Oceans to Green Oceans

Lamore, Paul R. - In: International journal of social entrepreneurship and … 1 (2011) 2, pp. 163-175

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The determinants of green product development performance : green dynamic capabilities, green transformational leadership, and green creativity

Chen, Yu-shan; Chang, Ching-hsun - In: Journal of business ethics : JOBE 116 (2013) 1, pp. 107-119

Persistent link: https://www.econbiz.de/10010209246

Green intellectual capital and environmental produt innovation : the mediating role of green social capital

Delgado-Verde, Miriam; Amores Salvadó, Javier; Martín … - In: Knowledge management research & practice : KMRP 12 (2014) 3, pp. 261-275

Persistent link: https://www.econbiz.de/10010411264

Greening the business : how ambidextrous companies succeed in green innovation through to sustainable development

Cancela, Beatriz Lopes; Coelho, Arnaldo; Neves, … - In: Business strategy and the environment 32 (2023) 6, pp. 3073-3087

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Do consumers value environmental innovation in product?

Aibar-Guzmán, Cristina; Somohano-Rodríguez, Francisco M. - In: Administrative Sciences : open access journal 11 (2021) 1/33, pp. 1-15

Customers are considered to be major stakeholders whose demands and preferences have a strong influence on corporate strategies. In this sense, increased consumer environmental awareness has led to a growing demand for environmentally friendly products which, in turn, has compelled firms to...

Persistent link: https://www.econbiz.de/10012489509